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Who’s buying it ? This new 'tape-inspired' bracelet worth Rs 300,000 sparks debate

Who’s buying it ? This new 'tape-inspired' bracelet worth Rs 300,000 sparks debate

Balenciaga's tape-bracelet

Plush fashion brand Balenciaga has done it again! Time and again, the luxury label has come under netizens' radar for its bizarre fashion items and their whooping price. The new item from the fashion house that has garnered a lot of spotlightall over the internet is a bracelet, that looks like scotch tape, yes you are reading it right!

The unusual fashion item has again triggered a debate about how far these big brands can go when it comes to fashion, and where to draw a line when it comes to high-end fashion.

The bracelet has an uncanny resemblance to a commontape role that was launched at the Paris Fashion Week’s Fall/Winter 2024 collection. The bracelet looks exactly like a tape roll comes with a Balenciaga logo and has the word 'adhesive' written on it. Not only this, but this Spanish luxury fashion brand is selling it at price that is sure to leave you aghast.

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In India, a tape retails for Rs 50 - Rs 100. But, don't you dare to compare it with Balenciaga'screative art piece, which looks no different from it.This fashion item has not yet been listed on Balenciaga's site, but as per several reports, the fashion piece that hastriggered a lot of debate is priced at a whopping $4,400 (Rs 3,66,834 approximately).

As expected, the bracelet has sent netizens in a state of shock, with many questioning Balenciaga's creative side, while others are pointing out the insane price that the bracelet will reportedly be sold in the future.

Sharing a picture of the bracelet, one X user wrote, ''There is no marketing strategy that beats brand image! The way you position your brand speaks a lot about what you sell. This newly released bracelet from Balenciaga would be considered trash or just the regular tape if it were a regular business!''

Another user wrote, ''Balenciaga’s bracelet = 4000$.My cello tape = 40INR.''

''The luxury fashion house Balenciaga has once again sparked debate with its latest accessory, a bracelet designed to resemble a roll of clear tape, complete with the brand's logo and a hefty price tag of approximately $4,000! This is just insane,'' wrote a third.

Wait, what? Balenciaga now has luxury potato chips bag in their collection

Balenciaga hasa history of sellingbizarre items that leavenetizens scratching their heads. Earlier, the luxury brand faced backlash for selling a bag that looked like a potato chip packet. Before the bag, they were selling earrings that looked like shoe laces for a whopping $261.

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Pragati Awasthi

Pragati Awasthi is an entertainment industry expert with over three years of experience covering celebrity profiles, conducting in-depth interviews, writing reviews, and analysing ...Read More