WhatsApp to roll out a standalone Business app soon; features officially revealed

As more and more businesses turn to social media to educate customers and target audience with respect to their product or service, WhatsApp recently published a blog giving out more information about its brand new application designed especially for business accounts.

"Over 1 billion people use WhatsApp every day to stay connected with their family and friends, and over time, more people are using the app to communicate with businesses they care about too. In the coming months, we'll be testing new features that aim to solve some of these challenges and make it easier for people to communicate with the businesses they want to reach on WhatsApp," mentions WhatsApp's official blog.

A business account will be identified as the one created by using the official WhatsApp Business application. The logo will remain the remain, with a minor change that will replace the call logo at the centre of the green dialogue bubble with a 'B'.

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While a business account will sport a grey question mark badge in its profile, a confirmed account will have a grey checkmark badge.

A business account will get confirmed only after WhatsApp confirms the phone number associated with the account with the number linked to the business. A verified account, on the other hand, will feature a green checkmark badge in its profile right after WhatsApp confirms that an authentic brand owns the business account.

"We also provide you with the tools you need to control your experience with businesses. You can block business accounts and report them as spam at any time, right within the chat," as mentioned on WhatsApp's blog.

The much-awaited WhatsApp Business app is currently being tested by a private group of testers.

WhatsApp is expected to roll out the standalone business app shortly.