Delhi restaurant’s unusual health hack goes viral: ‘Eat chole bhature, lose weight’

An eatery in the national capital Delhi has sparked a wave of reactions on social media after a poster on display, offering a unique health hack went viral online. Shared by a user named Aditya Worah on X, it read ‘Eat chole bhature, lose weight, get rid of diseases’.

Delhi is renowned as a food lover’s paradise, famous for its vibrant culinary culture, and nothing captures this better than the ubiquitous ‘chole bhature’. However, indulging in this traditional delight often comes with the inevitable consequence of adding on some extra kilos, which are notoriously difficult to shed. But the eatery ‘Gopal Ji’ has presented the challenge in an offbeat way with a marketing twist.

The bold assertion of ‘Eat chole bhature, lose weight, get rid of diseases’ is doing the rounds and catching the attention of food enthusiasts and social media alike.

Add WION as a Preferred Source

Worah, a social media user, took to X to share snapshots from the restaurant, showcasing the unique sign on display.

“Only in Delhi can you expect this. Eat chole bhature, lose weight, reduce diseases,” he captioned his post.

How netizens reacted to the unique cue

The post quickly went viral, sparking a flurry of reactions.

One user humorously noted, “None of these sentences are interrelated. What they’re saying is - Eat Chole Bhature. (But you should also) Lose Weight and reduce diseases.” While another user commented, “Dead people do not gain weight or fall sick!”

Meanwhile, one user offered a critical perspective, “This is exactly how various brands market by saying 100% natural and organic with no side effects. Whereas in reality, millions risk their lives consuming toxic concoctions.”

Another comment captured the general sentiment: “This is funny and outrageous.”

“It’s all fun and games until FSSAI sees this and makes him pay a hefty fine,” a user remarked.