Lionsgate apologises for false quotes used in Francis Ford Coppola's Megalopolis trailer
Megalopolis first look
Lionsgate pulled up its latest trailer for Francis Ford Coppola’s epic Megalopolis. The Megalopolistrailer was problematic and raised a lot of doubts about the authenticity of the production.
Why did Lionsgate pull the trailer down?
The latest trailer for Megalopolis featured some made-up quotes from critics which ended up looking really bad for the production. In a statement, a Lionsgate spokesperson said, “Lionsgate is immediately recalling our trailer for ‘Megalopolis’. We offer our sincere apologies to the critics involved and to Francis Ford Coppola and American Zoetrope for this inexcusable error in our vetting process. We screwed up. We are sorry.”
The trailer opened to severe criticism as it was released on August 21. The filmmakers and the production involved wanted to create a buzz with its latest drop, much like Francis Ford Coppola’s previous works like The Godfather and Apocalypse Now.
However, things went wrong when the trailer was bashed online for including several quotes from critics panning Francis Ford Coppola’s previous work. Notably, none of the phrases, attributed to the likes of Roger Ebert and Pauline Kael, could be found in any of their reviews.
You can’t run a trailer or any promotional content by using falsified claims and quotes. While the films mentioned were great and are classics, that still doesn't warrantusing made-up quotes, said many on the internet.
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It’s not clear where most of the quotes featured in the trailer came from — with the exception of Roger Ebert’s comment, “a triumph of style over substance,” which was actually pulled from his 1989 review of Batman, and not about Dracula, as indicated in the trailer.
Megalopolis in trouble again
This is not the first time that the film has come under fire. Last month, publishers reported that in a video Francis was seen forcibly trying to kiss young female extras on the set of the project, as additional crew members detailed his unprofessional behaviour during production.
Megalopolis will release in the US theatres on September 27.
