The font was devised by bankers-turned-designers Rushi Patel and M Venkateswara Rao, founders of Nammur, a design firm. Photograph:( Twitter )
Bengaluru has become one of the first cities to introduce its own identity badge.
In a move to build its image on an international platform, the city has launched its own identity badge 'Brand Bengaluru' with a logo
The logo was unwrapped in the presence of Bengaluru development minister KJ George, Gandhinagar MLA Dinesh Gundu Rao, Shantinagar MLA NA Haris and Bengaluru mayor Sampath Raj on Sunday at Vidhana Soudha.
The tagline of the brand is 'Bengaluru- Be U' (be you).
The logo signifies Bengaluru's cosmopolitan culture, a sense of belonging, 480-year-old history and futuristic outlook.
The logo has been selected from 1,350 entries.
IT-BT and Tourism minister Priyank Kharge said that the "identity" will "tell the Bengaluru stories across the globe".
#NammaBengaluru gets its own identity. A city steeped in history, culture, art, cuisines. A identity that will tell the Bengaluru stories across the globe. #NammaBengaluruHabba pic.twitter.com/fwUUrr2Kdp— Priyank Kharge (@PriyankKharge) December 24, 2017
Karnataka Chief Minister Siddaramaiah had also tweeted about the launch of Brand Bengaluru. He wrote " Launching Brand Bengaluru -- the most enterprising, dynamic, progressive and global city, a city that allows you to be yourself."
Launching Brand Bengaluru - the most enterprising, dynamic, progressive & glocal city; a city that allows U to be yourself. Participate in the #NammaBengaluruHabba near Vidhan Soudha today, and celebrate Namma Ooru Bengaluru! @PriyankKharge @KarnatakaWorld pic.twitter.com/zFGi1sLLfc— CM of Karnataka (@CMofKarnataka) December 24, 2017
The font was devised by bankers-turned-designers Rushi Patel and M Venkateswara Rao, founders of Nammur, a design firm.