2019 Lok Sabha elections: Instagram, a new game-changer to woo young voters
Instagram young voters
Lok Sabha elections are just a few months away and all the political parties in India are trying tooth and nail to woo young first-time voters.
While all the spotlight has been on Facebook, WhatsApp and Twitter in India's 'like' wars in the last few years, Instagram, the Facebook-owned photograph sharing application, has discreetly risen as a critical stage for India's political parties ahead of the 2019 general elections.
No stone is being left unturned. In this day and age of digital campaigning, Instagram has emerged as a popular platform to give a more personalised and emotional touch to reach out to young millennial first-time voters.
The ruling party BJP has been using Instagram handles to shares infographics highlighting the achievements of the National Democratic Alliance (NDA) government over its tenure at the Centre.
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Political parties are using Instagram to target a completely different audience-the young, urban, millennial first-time voters.
It has emerged as the fastest growing social media apps from Facebook stable with over 120 million monthly active users in India.