Bloomberg to reassess campaign as ad blitz fails to win Super Tuesday voters

Miami, United States Updated: Mar 04, 2020, 11:03 AM(IST)

File photo of Mike Bloomberg Photograph:( Reuters )

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Results in the 14 Super Tuesday nominating contests showed the billionaire businessman gaining little traction with voters.

Former New York Mayor Michael Bloomberg will reassess the future of his Democratic presidential campaign after his disappointing showing on Super Tuesday, but a campaign official said that did not mean his candidacy would end on Wednesday.

"As our campaign manager said before the polls closed tonight, any campaign would reassess after tonight, after next week, after any time there was a vote," said Bloomberg national press secretary Julie Wood.

Results in the 14 Super Tuesday nominating contests showed the billionaire businessman gaining little traction with voters.

Watch: US Presidential Elections 2020: Joe Biden celebrates a 'Super Tuesday' with big wins

Bloomberg adopted a novel strategy for his White House bid, opting out of the first four nominating contests and hoping a $500 million-plus ad blitz would generate a momentum-building series of wins on Super Tuesday.

Another campaign official told Reuters it was inaccurate to suggest Bloomberg’s presidential run could end on Wednesday.

Bloomberg was unlikely to win any states, although he will likely pick up some of the 1,357 pledged delegates available. He was projected to win in American Samoa, a US territory that awards a total of six delegates. He also picked up some delegates in Colorado and early results showed him No. 2 in delegate-rich California.

Also read: Joe Biden moves ahead in US presidential race; scores big wins on Super Tuesday

"As the results come in, here’s what is clear: No matter how many delegates we win tonight, we have done something no one thought was possible," Bloomberg told supporters in West Palm Beach, Florida, on Tuesday evening.

"In just three months, we’ve gone from 1 per cent in the polls to being a contender for the Democratic nomination for president."

After entering the race in November, more than six months after his main competitors, Bloomberg spent nearly three-quarters of a billion dollars on his campaign, much of it on ads arguing that he could defeat Republican President Donald Trump in the November election.

He hired thousands of staffers and mounted a vigorous national tour focused on Super Tuesday states, and began to rise in national opinion polls.

But Bloomberg was dogged by criticism of his past support as mayor of "stop and frisk," a policy that encouraged police to stop and search pedestrians and ensnared disproportionate numbers of blacks and Latinos. He was also slammed in two Democratic debates for past sexist remarks.

Joe Biden's decisive win in South Carolina on Saturday and the subsequent endorsements of former rivals Pete Buttigieg and Amy Klobuchar led to a surge in support for the former vice president, who was projected to win at least eight states on Tuesday.

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