
The Population Foundation of India has been working on Social Behavioural Change Communication (SBCC) on various formats and platforms even more so during this pandemic.Now,the national NGO has produced an animation series titled ‘Corona ki Adalat’, conceived and directed by director Feroz Abbas Khan.
The animation series is part of PFI's collaboration with MyGov and Facebook to craft effective communication during the COVID19 pandemic.
‘Corona ki Adalat’ is an animation series of videos that use entertainment-education to convey impactful messages. Feroz Abbas Khan, who was the brain behind‘Mughal-e-Azam’ the musical and films like ‘Gandhi, My Father’, explores the versatility of animation through short one-two minute videos in this series.
On the videos, he said, "Due to the lockdown, we were pushed to explore the animation medium. 'Corona ki Adalat' uses the familiar setting of a courtroom drama to disseminate key messages, tackle misinformation, and reinforce a sense of solidarity around the fight against Covid-19. We wanted the series to be accessible and relatable. To that end we used humour and situations people often find themselves in.”
The first in the series addresses the issue of stigma and discrimination against health care workers which has been identified by MyGov and the Ministry of Health and Family Welfare as a key issue.
The ‘Corona ki Adalat’ animation series, through videos tailor-made for a Facebook audience in Hindi, will address issues such as stigma and discrimination, precautions, wearing of masks, physical distancing, mental well-being and anxiety in an entertaining and yet impactful manner. In the current scenario, where millions are complying with lockdown at home, these videos delivered through technology and mass media are extremely relevant.