TikTok videos get longer in challenge to YouTube
TikTok- Youtube
TikTokon Monday began letting users uploadvideosas long as 10 minutes, ramping up the young platform'schallengeto veteran titanYouTube.
TikTok, owned by ByteDance in China, launched with a one-minute limit on uploadedvideos, but bumped the cap to three minutes last year.
"Today we are happy to start rolling out the ability to uploadvideosup to 10 minutes long,"TikToksaid in response to an AFP inquiry.
"We hope this will further stimulate the creativity of our creators around the world."
TikTokmore than tripling the length ofvideoscomes asYouTubeand Facebook-parent Meta strive to counter the rival with short-form content options and incentives to creators whose posts draw audiences.
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"YouTubeis still ahead ofTikTokin terms of time spent, but its not immune to the 'TikTokeffect'," Insider Intelligence analyst Jasmine Enberg told AFP.
"The gap in time spent between the two platforms is narrow, andlongervideoscould helpTikTokcatch up in terms of both eyeballs and engagement."
Longervideoscould also enableTikTokcreators make more money and boost the platform's advertising business, the analyst added.
YouTuberecently laid out goals for this year that included making the lives of creators easier and boosting a popular format that rivalsTikTok.
The video-sharing platform is investing in short-form and live video, along with tools to help creators make money and produce fresh content, according to chief product officer Neal Mohan.
"YouTubecreators are the heart and soul of the platform," Mohan said in a blog post.
"To give them every opportunity possible, we'll continue to invest across our multiple formats."
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Short-form content like the video snippets that are a winning ingredient atTikTokare incredibly popular.YouTube's take on the concept, called "Shorts," has logged more than five trillion all-time views, according to Mohan.
Shortvideos, typically made using smartphones, can be as long as 60 seconds, with music and comedy as popular themes.
Facebook and Instagram parent Meta has its own spin on the offering called Reels, which chief executive Mark Zuckerberg has said is a priority for the tech firm and growing fast.
