Sarahah app, which has been trending all over the social media for a week now, derived its name from the Arabic word meaning "honesty". The app was created by Saudi Arabian developer Zain al-Abidin Tawfiq a month before, but it became popular recently.
The "honesty" app has already earned great recognition in Egypt and Saudi Arabia, BBC reports.
The app enables people to leave a message on anyone's Saraha profile anonymously, also providing an option of tagging the sender's identity.
The person receiving the messages can either flag the messages, delete them, reply or favourite them. The messages are received in the person's inbox.
According to the creator, the constructive feedback received from anonymous sources will help the receiver in self-development.
However, it is quite certain that the app is encouraging cyberbullying by allowing people to respond under anonymity. Instances have shown people responding in an utter insensitive way without considering the consequences of the harsh messages.
Sarahah has become a useful platform for haters who do not hesitate in responding with severe comments.
The developers are planning to upgrade the app by enhancing the privacy setting of the app. The upgraded features will restrict the audience only to the people you share your profile with and also allowing only logged in profile to comment on your profile. The new feature will also let you block the sender of obscene messages.
Within a month Sarahah has surpassed the popularity of long going apps such as YouTube and Instagram by leading the App Store's number 1 spot.