Renault and She's Electric partner to empower women's EV transition

In a collaboration aimed at accelerating the transition to electric mobility for women, Renault has joined forces with She's Electric, a female-founded startup dedicated to empowering sustainable choices. Together, they have announced a partnership that will see a series of live events designed to inform and empower women in the UK to make the switch to driving electric vehicles (EVs).

Scheduled for July, She's Electric will host test drive days in Worcester and Bath, offering guests the opportunity to get behind the wheel of the highly acclaimed Renault Scenic E-Tech 100% Electric. This award-winning all-electric crossover, crowned European Car of the Year 2024, boasts an impressive range of up to 379 miles (WLTP) and delivers the practicality, connectivity, and style that modern families and drivers demand.

The immersive events promise to be more than just test drives. Guests will have the chance to discover new brands to shop with, attend empowerment panels where all things EV-related will be discussed in a relaxed and friendly environment, and enjoy inspiring interviews with trailblazing women through the 'She's Unstoppable' segment.

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The initiative aims to address the concerns and barriers that often hinder women from making the transition to electric vehicles. According to the Auto Trader No Driver Left Behind report, women are poised to control over 60% of the UK's wealth by 2025, yet 70% do not trust car dealerships, and 43% lack confidence in car brands.

She's Electric, a pioneering startup, has created a community of women united through entertaining, informative, and empowering lifestyle experiences. By harnessing their growing consumer power, the platform supports women in making sustainable choices, including the switch to driving electric vehicles, with confidence and ease.

Rebecca Day, Chief Executive Officer of She's Electric, expressed her excitement about the partnership, stating, "We are thrilled to be working with Renault UK on our next She's Electric events. It's fantastic to see forward-thinking brands acknowledging different purchase journeys and really embracing everything we are about – empowerment, stylish sustainability, and good times with great people!"

Guillaume Sicard, Managing Director of Renault UK, echoed the sentiment, saying, "Scenic has always been a game changer, and we are very excited that it is playing a key role in helping She's Electric inform more women drivers about the benefits of switching to an electric vehicle." Sicard highlighted the Scenic E-Tech 100% electric's impressive awards, including European Car of the Year and the Erin Baker Award at the Auto Trader New Car Awards, underscoring its advanced specifications and convenience.

Through this partnership, Renault and She's Electric aim to create a supportive and engaging environment where women can explore the world of electric vehicles, dispel misconceptions, and gain the confidence to make informed decisions about their mobility choices, ultimately contributing to a more sustainable future for all.