Tiger Woods, TaylorMade unveil 'lifestyle brand' Sun Day Red after legendary golfer's Nike split
Tiger Woods, TaylorMade unveil 'Sun Day Red' brand after legendary golfer's Nike split
Legendary golfer Tiger Woods has officially opened a new chapter off-course afterhis recent split with Nike. Woods, thewinner of a record 82 official PGA Tour events has stitched a new partnership with TaylorMade to launch Sun Day Red on Monday (Feb 12), having ended his 27-year association with Nike. During the ceremony on Monday, he also revealed the new logo that will feature a tiger instead of his trademark “TW” when he takes guardat the Riviera in the PGA Genesis Invitational later this week.
Woods unveils Sun Day Red
The new "lifestylebrand" was officially unveiled before the 15-time major championreturned to competitive action. The new brand is embossed in red attire with a tiger logo featured on it to highlight his initials. The news came as a shocker for many sports and golf fans who had seen the legendary PGA championassociated with Nike for the longest time. Interestingly, the colour red has a close connection with Woods as he usually dons it during the final rounds on Sunday on a PGA tour. According to Woods’ mother, Kultida, Red is a powerful colour in her homeland of Thailand.
Woods has been facing injury worries in recent times and is yet to compete in 2024. He withdrew in the third round ofMasters 2023 due to plantar fasciitis and underwent season-ending right ankle surgery two weeks later.
For the past two decades, Woods and Nike have been synonymous with each other, from when he went pro in 1996, to winning his first major tournament in 11 years in 2019.
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In 1996, Nike even launched the iconic ‘Hello World’ commercial, based on Woods' professional debut, where he started the presser with, “I guess, hello world, huh?”
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Tiger's split with Nike
On Jan 9 this year, Woods officially brought to an end his partnership with Nike, ending the 27-year association with the American sportswear company. “Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” Woods wrote on X.
“Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful,” Nike said on its Instagram handle.
