The U.S. Equal Employment Opportunity Commission (EEOC) announced today that the federal agency filed an action in federal court to compel NIKE, Inc. to produce information related to allegations that the company discriminated against white workers, including as a result of NIKE’s Diversity, Equity, and Inclusion-related 2025 Targets and other DEI-related objectives.


Nike Defends Diversity Goals Amid EEOC Probe Claims 

As North American sales decline and excess inventory looms, Nike aims for a cleaner inventory by fiscal 2026 while pivoting sourcing away from China to rising costs in Vietnam and Indonesia. 

Will Trump-era tariffs make your next pair of Nikes more expensive?

Sports | World: 7 Biggest Sports Sponsorship Deals in History ft Michael Jordan, Cristiano Ronaldo, LeBron James and Lionel Messi for Adidas and Nike.

Top 7 Biggest Sports Sponsorship Deals in History

Nike, once a dominant stock and a poster-brand for the global sportswear industry, has seen its stock value plummet, hitting a five-year low after a 9% drop in share price. The company's market capitalization has now fallen below $100 billion for the first time since the pandemic

Tracking trends in the consumer sector

The NBA and Women's NBA announced a 12-year contract extension with global partner Nike Inc. through 2037 to provide uniforms, apparel, merchandising, marketing and content for the leagues.

NBA and Nike announce 12-year contract extension

Ever since Russia invaded Ukraine in 2022, major global brands have abandoned their businesses in the country. But Russia authorised businesses to import products without the trademark owner's permission.

Global brands come back to Russia via parallel imports

Premium sportswear brands are seeing significant growth in China as they implement customer-centric marketing methods. This growth poses a challenge to megabrands Nike and Adidas, which already face strong competition in the country's $55 billion sportswear sector.

Premium sportswear brands thrive in China, outpacing Nike, and Adidas

The sum reportedly paid by Nike to lure the German football team away from its historic partner Adidas was "inexplicable", the CEO of the German sportswear giant Bjorn Gulden told AFP in an interview.

Nike paid ‘inexplicable’ sum to bag kit deal with Germany, claims Adidas CEO

Apparel giant Nike’s On Air Event 2024 in Paris, France – the venue for the Summer Games in July, might have made headlines for obvious reasons, but it did irk a fan base that now calls for protest.

Paris Olympics: USA's Sha’Carri Richardson in limelight over Nike’s apparel unveiling

Nike is getting ready to show off its new outfits for Olympic teams, like those from the US and Kenya, as it aims to keep up its image as a top gear brand for top athletes and everyday folks alike.

Nike prepares to unveil Olympic kits amid sales challenges

It will be the end of an era for the German football teams (men's and women's) after the national board announced it won’t be extending its deal with Adidas on Thursday (Mar 21).

German football teams to part ways with Adidas, set for new partnership with Nike starting in 2027

Sportswear giant Nike is the latest to join the layoffs bandwagon. Nike will cut about 2% of its total workforce or more than 1,600 jobs. Reports suggest that the cuts could start on friday.

Nike to cut about 2 per cent of workforce as part of savings plan

Legendary golfer Tiger Woods has officially opened a new chapter off-course after his recent split with Nike. Woods, the winner of a record 82 official PGA Tour events has stitched a new partnership with TaylorMade to launch Sun Day Red on Monday (Feb 12), having ended his 27-year association with Nike.

Tiger Woods, TaylorMade unveil 'lifestyle brand' Sun Day Red after legendary golfer's Nike split

15-time major champion Tiger Woods has ended a 27-year relationship with Nike. Wood has used the sporting brand's Golf products since he turned professional in 1996. Nike congratulated Woods for his achievements, with an Instagram post headlined, “It was a hell of a round, Tiger."

Tiger Woods & Nike part ways after 27 years

Golf legend Tiger Woods and Nike have decided to split after being partners for 27 years. Both announced the breakup on their social media handles, with Woods saying he was fortunate to join hands with one of the iconic brands worldwide.

Decades-old partnership between golf legend Tiger Woods and Nike ends

Nike's stock tumbled on friday after the shoe manufacturer announced cost and job cuts. Nike's "More cautious consumer behavior" comments weighed on competitor brands and sportswear stores. Nike's plans are in reaction to weaker sales. Amidst a worse sales forecast in China and globally, Nike said it is seeking to save up to $2 billion in costs.

Nike to slash jobs and streamline operations

Sportswear giant Nike has revised its annual sales forecast downward, citing cautious consumer spending, weaker online business, and increased promotional activities.

Nike cuts sales outlook and unveils $2 bn savings plan amid global economic uncertainty

Nike's stock increased on Friday after the sportswear manufacturer's profits allayed fears about price gouging. It provides Nike and the sportswear industry as a whole with much-needed momentum.

Nike races ahead despite China slowdown concerns

In the fast-paced arena of global economics sometimes all it takes is a pair of sneakers to tell a compelling story. Nike, the iconic sportswear brand synonymous with Innovation and style is currently experiencing a rather uncharacteristic stumble.

Nike's stock faces millennial shift

In the fast-paced arena of global economics, sometimes all it takes is a pair of sneakers to tell a compelling story. Nike, the iconic sportswear brand synonymous with innovation and style, is currently experiencing a rather uncharacteristic stumble in the stock market.

Decoded: What Nike's stock slump says about the global economy

Tulipshare is urging Nike to provide more transparency on working conditions and its Supply chains. The group owns 276 Nike shares, it has requested a report from Nike on effectiveness of its policies in achieving equity and human rights objectives including information on metrics and methodology which is used to track forged labor and wage theft risks.

Nike faces criticism over labor practices

Nike reported a profit for third quarter that decreased from the same period last year but beat the Street estimates. The company's earnings came in at $1.24 billion, or $0.79 per share.

Nike posts strong Q3 results, beats street estimates

Nike is a brand we all are more or less likely familiar with and it has reported better than expected quarterly results. It has raised its full year revenue outlook as well the company's strong demand for its sneakers including classic style and newer franchise launches.

Nike beats quarterly estimates, strong demand for sneakers boosts market shares

Nike reported its best quarterly revenue growth in more than a decade barring one quarter and handily beat profit expectations on Tuesday.

World Business Watch: Nike beats revenue estimates on sportswear demand

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