'We want to create a different identity': Arjun Nohwar, revolutionising Indian sports broadcast experience

The MotoGPcould return to India in 2026after a three-year gap as the top riders in the world are likely to gather for the biggest racing carnival. With the race likely to take place in 2026, WION caught up exclusively with Arjun Nohwar who played a key role in bringing the race back to the Indian audience. Arjun currently works as the Managing Director, South Asia, Warner Bros. Discovery and with the groups sports offering, Eurosport, will bring the MotoGP’s live and exclusive coverage for Indian audiences through Eurosport.

Arjun spoke on the challenges he faced while also understanding that they intend to be in the MotoGP broadcast market in the long run. The premier event was skipped from the MotoGP calendar in 2024 and 2025 but could feature in 2026if sponsors are available for the event. An agreement in August saw Eurosport, the official broadcaster of the event in India announce a new three-year agreement with MotoGP, until 2026 inclusive. In addition, Dorna also confirmed a new contract between MotoGP and the government of Uttar Pradesh reaffirming the Indian Grand Prix for the calendar from 2026.

Question: What is the long-term vision of Eurosport as you face stern competition?

Add WION as a Preferred Source

Eurosport India is committed to expanding its presence in Indian sports broadcasting by focusing on a diverse range of sports beyond cricket, like motorsports, football, and wrestling. We aim to build long-term partnerships for consistent fan engagement and are investing in both TV and OTT platforms for wider accessibility. With key sports rights like MotoGP and a growing interest in Indian sports, we are positioning ourselves to challenge established broadcasters while shaping India's sports ecosystem.

Question: With India being a cricket-dominant nation, what is your take on it and will you be able to get a good reach for MotoGP?

Yes, cricket is the bread and butter of Indian sports and we have a strategy in place to get things going. Part of the project included broadcasting the Afghanistan-New Zealand one-off Test in September.

However, at the same time, we want to create a different identity as we bring the Eredivisie Dutch League in football. With Moto GP we have now strengthened our motorsports offering as well while MMA and other popular sports continue to be part of our offerings.

ALSO READ |Former player predicts Pakistan's failure in Champions Trophy, says PCB will sack Kirsten after mega event

Question: What is the plan for MotoGP as bringing it back to the nation must be some challenge?

Our aim is to be in the running for a long time and bring the best experience of international sports to our viewers. We want to be a long-term player when it comes to MotoGP, in fact, we want Eurosport to be the home of motorsport in India.

We could even explore bringing back Formula One on television, but that is another debate for the time being.

Question: With the majority of the audience moving to OTT these days how do you think you are going there?

Yes, OTT is the future so we are building on it as we have Discovery Plus as our go-to platform. We understand the demand of the fans and we will not leave any stone unturned to give them the best experience possible. While MotoGP won’t be live on the platform but we will look at the digital side of things very soon.