&imwidth=800&imheight=600&format=webp&quality=medium "Rashmika Mandanna’s reception saree brings Mysore Silk back into the spotlight; sparks massive demand")
Rashmika Mandanna and Vijay Deverakonda's wedding broke the internet. Since the actor couple confirmed their relationship, it became one of the most-talked-about celebrations in recent times. A wedding music video from the festivities went viral across social media, and as per reports, it became the most-liked video, surpassing engagement numbers of posts featuring football legends Lionel Messi and Cristiano Ronaldo.
Mandanna’s reception look
Besides the wedding glimpses, what caught the attention of fans was Mandanna’s reception look, which is said to have created a phenomenon many are now calling the "Rashmika Effect."
Also Read: Rashmika Mandanna, Vijay Deverakonda share unseen moments from sangeet ceremony | In pics
At a time when celebrity weddings are often dominated by couture gowns and designer ensembles, Mandanna opted to go traditional. Styled by Ami Patel, the actor wore a red Mysore crepe silk saree with a black border. Her elegant look quickly grabbed attention online.
Trending Stories
)
The Royals enter the Doctor Who universe: King Charles and Queen Camilla beam into Commonwealth Games in TARDIS
)
Argentina firefighting helicopter crashes, killing 7 on rescue mission
)
Kangana Ranaut clarifies her 'Generation Gutter' remark: 'Gen Z of our country are taking us to such heights' - watch
)
Assam floods 2026: Salman Khan, Alia Bhatt and other Bollywood celebrities extend support to affected families
)
India avoids higher US tariff, secures lower 10% rate. Here's how
)
Ramayana trailer X review: Ranbir Kapoor, Yash shine in a visual spectacle fans call 'cinema at its finest'
)
Pentagon prepares 2-week Iran air plan as Trump weighs next move: Report
)
28-year-old woman PhD scholar dies of electrocution on Panjab University campus
)
Underwater lightning bolts in the Pacific Ring of Fire baffle scientists
)
‘One in Russia, another 20 km away’: Students claim they were wrongly named in Bihar NEET protest case
)
CJP founder Abhijeet Dipke returns to Maharashtra, receives grand welcome in hometown
)
Ramayana Part 1 trailer out! Ranbir Kapoor, Sai Pallavi and Yash lead Nitesh Tiwari’s epic saga
)
Brewery offering 'free beer' the day Trump dies has license revoked - 'Will have to pry me out of my taprooms'
)
'There is no Pakistani Kashmir, only Pakistan-occupied Kashmir': Indian Embassy in US calls out 'misleading' NYT headline
)
3.6mn people track 24hr Qantas flight from Melbourne to Toulouse: Pilot shifts, fuel tank and other details
)
ITR filing without Form 16? Here’s how salaried taxpayers can submit returns before July 31 deadline
)
Cat’s bizarre reaction before Japan earthquake goes viral: Did it detect the tremors?
)
After BTS' Grammys boycott, HYBE breaks silence: 'This is not a boycott at the company level'
)
DSP among 7 policemen killed as militants storm Pakistan checkpost; 8 attackers dead
)
NEET Protests riddled with misinformation? Delhi Police blocks 480 Pakistan-based handles spreading 'fake news' since Operation Sindoor
)
North Korean colonel killed by firing squad for stealing grain as 'deeply shaken' officers watched
)
'Powerful response': US launches fresh revenge strikes on Iran after Trump vow to 'hit back hard'
)
Trump says Iranian school bombing photos could be AI-generated - 'I don’t think...'
)
Are you an Indian on an H-1B visa? New US bill could make getting Green Card easier
)
582 tonnes, 150 million°C, 60 years: WION Decodes the mind-boggling numbers behind China's 'Artificial Sun'
)
Claude AI down? Anthropic confirms outage as users face errors across chatbot and API
)
Commonwealth Games 2026 Day 8: India's full schedule, medal events and match timings
)
Explosions heard on LNG vessels at Egypt's Damietta Port; fire erupts
)
‘We're going to be hitting them very hard’: Trump vows heavy strike after US intercepts Iranian missile attack
)
Student denied admission to IIT Kanpur's cybersecurity program hacks websites to prove a point
Mandanna revives Mysore Silk sarees
Soon after photos from the reception went viral, demand for Mysore Silk sarees increased instantly. As per reports, the spike became so high that state-run silk bodies had to temporarily pause online sales.
In several places, buyers were reportedly lining up as early as 4 am to secure the sarees. The sudden popularity has also brought renewed recognition to the weaving community. Around 16 looms have reportedly begun operating at full capacity to meet the demand surge caused by Mandanna’s choice.
With her reception look, the actor helped bring Mysore Silk back into the spotlight.
About Mandanna and Deverakonda's love story
The couple first met during the shooting of the 2018 film Geetha Govindam. While their on-screen chemistry was loved by fans, it was also said that Mandanna and Deverakonda were also dating in real-life. The pair later reunited in Dear Comrade, but mostly kept their relationship private.
They confirmed their relationship earlier this year before tying the knot on February 26 in a ceremony in Udaipur.
