Deepika Padukone to launch global lifestyle brand based out of India

WION Web Team
New Delhi Published: Sep 09, 2021, 04:03 PM(IST)

Deepika Padukone Photograph:( Twitter )

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"Our endeavour is to build a brand that is rooted in India yet global in its reach and appeal," said Padukone in a statement.
 

Bollywood actor Deepika Padukone has recently announced that she is starting her own lifestyle brand out of India that is going to cater to the needs of a global market.

The 'Piku' star plans on starting with the beauty and skincare division.

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“India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture, and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” said Padukone in a statement.


Deepika Padukone will reportedly be shooting in Spain for a song of her upcoming film 'Pathan' with Shah Rukh Khan, which is being directed by Siddharth Anand.

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SRK and Deepika will also shoot the other important parts of their film in Spain along with the song that has been mounted on a massive scale, reports suggest.

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