"What this means is that our fires will continue to burn erratically," California fire chief Ken Pimlott told a news conference. "They have the potential to shift in any direction at any time.
"We are a long way from being done with this catastrophe," he said.
The California Department of Forestry and Fire Protection (Cal Fire) announced Thursday that the fires have claimed 31 lives, while Sheriff Rob Giordano of hard-hit Sonoma County said his department has received around 1,100 reports of missing persons.
Of those, "745 of them, roughly, have been located safe," while "we still have 400 outstanding," Giordano said, noting that the actual figure may be smaller because there are sometimes duplicate reports.
He said targeted body recovery efforts had begun in cases where all other leads were exhausted.
"We're moving into a recovery phase," he said. "We have cadaver dogs up here that can basically scent bodies and help us find people."
Giordano warned that it was "going to be a slow process" as fires continue to burn and that identifying victims would be difficult.
"Some of these remains are actually intact bodies -- much easier to identify, much easier to get things from. Some of them are merely ashes and bones, and we may never get a truly confirmative identification on ashes," he said.
In cases in which bodies have been badly burned, authorities have had to use dental records and serial numbers on medical devices to identify the dead.
Asked if he expected the death toll to rise, Giordano replied: "I'd be unrealistic if I didn't."
The sheriff said that of the 17 people confirmed dead in Sonoma County, 10 have now been identified.
"The youngest person on this list is 57 years old. The bulk of them are in their 70s and 80s," he said.
As recovery teams fanned out searching for fire victims, evacuation orders were issued for towns in wine-producing Napa and Sonoma counties, where hundreds of people have already lost their homes to the fast-moving infernos.
Residents of Calistoga, a resort town of some 5,000 people in Napa, and Geyserville, a town of around 800 people in Sonoma, were told to leave and seek shelter elsewhere.
Risk of new fires
Entire neighbourhoods in Santa Rosa have been reduced to ashes, and evacuation orders were issued for additional parts of the devastated city of 175,000 people in Sonoma County.
Cal Fire meanwhile said that strong winds could spark new fires.
"These winds will continue to challenge firefighters in their efforts towards containment and will increase the risk for new fires," Cal Fire said.
The National Weather Service said wind gusts of up to 50 miles (80 kilometers) per hour were forecast in some areas and the "critical fire weather conditions" would continue into the weekend.
Pimlott, the Cal Fire chief, said hundreds of fire engines and dozens of firefighting crews were being brought in from other states.
"Hour by hour more resources pour in," he said.
A state emergency management official said the authorities were looking into bringing in firefighters from as far away as Australia.
David Shew, a veteran firefighter with Cal Fire, said the wildfires were like nothing he's seen before.
"I've been with Cal Fire for 30 years and I've seen big fires," he told AFP. "But this is extraordinary, having that many and that large and going so fast."
Thousands of people have been left homeless and 25,000 people have evacuated their homes in Sonoma County alone, according to officials.
More than 3,500 homes and businesses have been destroyed, including several wineries in Sonoma and Napa counties, the heart of the state's extensive wine production.
President Donald Trump has declared a major disaster in California, freeing up federal funding and resources to help fight the fires, and Governor Jerry Brown has declared a state of emergency in eight counties.
Michael Desmond, 63, was among the hundreds of residents of Santa Rosa's Coffey Park neighbourhood who lost their homes.
"I feel violated like a thief came in," said Desmond, who sobbed as he surveyed the rubble of the house where he grew up.
Forest fires are common in the western United States during the summer but this year's blazes in California are the deadliest series of fires to hit the state.
The Griffith Park fire in Los Angeles County in 1933 killed at least 29 people, and 25 people died in the 1991 Oakland Hills fire.
The California Department of Forestry and Fire Protection announced that the fires have claimed 31 lives ||Around 1,100 missing reports have been filed