One-third of users regularly get their news from TikTok, claims new study
TikTok
Social media platform TikTok has been in the middle of a lot of controversies due to allegations of data breaches and the involvement of the Chinese government in tracking user data. However, a new survey shows that it has not changed its popularity in the United States – especially among the youth.
The survey conducted by the Pew Research Center found that around one-third of TikTok users get their consumption of news from the platform. Most of these users were aged under 30 years but the percentage of users between 30-49 years who get their news from TikTok has grown quite a bit.
It currently stands at 10 per cent – a huge rise from 2 per cent in 2020. The growth can also be seen in people in the age group of 50-64 years where the number has gone up by three per cent.
It is a surprising trend for a social media platform that is well-known for dance videos and generally light-hearted user-generated content. However, with young people in the US spending a lot of time online, it has turned into an educational source for them when it comes to news.
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Media outlets like the Los Angeles Times have also decided to cash in on the popularity of TikTok as a news source as it introduced its team of reporters who work purely on the platform.
“With the goal of meeting new audiences where they are, 404 is ushering in a new era of audience engagement at The Times and rewriting the rulebook for how a ‘paper’ exists online,” the LA Times website claimed.