Kim Kardashian and a picture of Japanese traditional dress Kimono. Photograph:( Twitter )
The clothing line consists only of shapewear and undergarments that didn't sit well with Japanese women around the world.
Reality star and cosmetics mogul Kim Kardashian West is facing major criticism worldwide for appropriating Japanese culture by launching a clothing line called Kimono on June 26.
The star took to social media to announce her latest fashion label featuring models wearing various nude coloured shapewear. She captioned the post: "Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work."
Finally I can share with you guys this project that I have been developing for the last year.— Kim Kardashian West (@KimKardashian) June 25, 2019
I’ve been passionate about this for 15 years.
Kimono is my take on shapewear and solutions for women that actually work.
Photos by Vanessa Beecroft pic.twitter.com/YAACrRltX3
I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. #KimonoBody— Kim Kardashian West (@KimKardashian) June 25, 2019
This is a new approach to shapewear: Offering real solutions in 9 shades and sizes XXS-4XL, @kimonobody celebrates and enhances the shape and curves of women. Each piece is designed with soft yet supportive fabrics for everyone to feel their most confident. #KimonoBody pic.twitter.com/Cr81BqiLT4— Kim Kardashian West (@KimKardashian) June 25, 2019
The clothing line consists only of shapewear and undergarments that didn't sit well with Japanese women who call their traditional Japanese dress, Kimono. The garment is often worn for special occasions and on festivals.
Some users expressed their anger on Twitter:
Black women really fucking told y’all about Kim and now she out here trying to TRADEMARK Kimono like it’s some new and trendy word she thought of. The disrespectful is blowing me. #KimOhNo— ❝latte❞ (@incaselatte) June 26, 2019
Nice underwear, but as a Japanese woman who loves to wear our traditional dress,👘 kimono, I find the naming of your products baffling (since it has no resemblance to kimono), if not outright culturally offensive, especially if it’s merely a word play on your name. Pls reconsider— Yuko Kato (@yukokato1701) June 26, 2019
a white rich American trying to trademark “kimono” just because it have her name in it. i get it if she was trying to sell ACTUAL kimono but it fucking underwear like 😷— homo is healthy 🌈 (@wwhyhun) June 26, 2019
Kimono-stylist and photographer Stasia Matsumoto told Reuters: "I just find it very inappropriate to use the word kimono and just make an underwear brand out of it. It is disrespectful to Japenese culture, to kimono craftspeople."
According to some media reports, Kardashian West trademarked the Kimono brand in the United States last year.