Justin Bieber’s seventh album, Swag, dropped recently and has been a hit with fans. Bieber's former manager, Scooter Braun, shared his thoughts on the project and called it the singer's most authentic album to date. Swag contains 21 tracks and marks Bieber's first full-length album in four years. His last release, Justice, came out in 2021. Scooter discovered the young singer back in 2008, and after fifteen years of working together, they parted ways in 2022 following the financial failure of the Justice Tour. Braun reportedly received a $31.5 million payout from the artist.
Scooter Braun praises the album’s honesty
Taking to Instagram, Scooter Braun wrote, “Been having a beautiful start to the weekend and been getting a lot of texts about how I feel about Justin’s new album… so I will just leave this here… This is, without a doubt, the most authentically Justin Bieber album to date. It’s beautiful, raw, and truly him. And that matters.”
A deeply personal album with standout collaborations
Swag features collaborations with a wide variety of artists, including Gunna, Sexyy Red, Druski, Dijon, Lil B, Cash Cobain, Eddie Benjamin, and Marvin Winans. On the production side, Bieber teamed up with DJ Tay James, Carter Lang, Harv, and Eddie Benjamin.
The album is said to be more introspective, showing a different side of the pop star. It explores themes such as therapy, fatherhood, and family while blending modern R&B with hip-hop.
Trending Stories
)
How UPI toll payment helped Bengal Police crack Chandranath Rath murder case? Here’s what we know
&im=FitAndFill=(700,400))
BrahMos vs Agni-V: How India’s tactical missile differs from its nuclear giant
)
PM Modi’s WFH advisory: How IT companies and industry leaders are responding
&im=FitAndFill=(700,400))
4 captains who could be sacked after IPL 2026
&im=FitAndFill=(700,400))
7 reasons why China is mass-producing Chengdu J-20 stealth fighter jets faster than ever
)
Tamil Nadu TASMAC shop closure: CM Vijay orders closure of 717 liquor shops near schools, temples and bus stands
)
Fashion statement or food waste? Viral bread dress at African Choice Awards 2026 sparks debate
)
'US president might not go to...': Mojtaba Khamenei's advisor warns Trump ahead of China visit
&im=FitAndFill=(700,400))
36,000-pound thrust: 5 ways China's J-20 fighter jet's new engine can completely changes the aerial balance
)
Did Russia’s 'ghost ship' Ursa Major sink off Spain coast with nuclear cargo?
)
Armageddon in 15 years? A 2040 forecast about THIS river is triggering 'end times' warnings
&im=FitAndFill=(700,400))
'Night Vision': Why the USS Abraham Lincoln bans white flashlights on deck
)
Indian IT body asks govt to issue official work-from-home advisory after PM Modi's call for 'austerity measures'
&im=FitAndFill=(700,400))
New York exhibition displays 3.5 million pages of Epstein Files, highlights his relations with Trump | IN PICS
&im=FitAndFill=(700,400))
‘Not just chest pain’: 5 warning signs your body gives before a heart attack
&im=FitAndFill=(700,400))
Why defense analysts believe China’s Chengdu J-20 stealth fighter program has entered a dangerous new era
&im=FitAndFill=(700,400))
'Sleep Deprived': How the USS Abraham Lincoln crew survives endless night operations
&im=FitAndFill=(700,400))
New OTT releases this week (May 11-17, 2026): Kartavya to Dhurandhar: The Revenge- 8 new movies and TV shows on Netflix, Prime Video and more
&im=FitAndFill=(700,400))
'Gore-Tex': How the USS Abraham Lincoln crew survives icy Arctic winds
)
India's Green Mirage: Northeast is quietly losing its forest cover while India celebrates gains
)
Who is Eileen Wang? California city mayor who pleaded guilty to acting as Chinese agent
)
Epstein dinner to 50 Cent relationship: Chelsea Handler's old controversies resurface after Kevin Hart roast
)
‘Travel Secrets of the World’s Elites’: How global icons, CEOs, and royals plan holidays
)
Riteish Deshmukh reveals actors did not charge a penny for Raja Shivaji: 'Everyone has worked for free'
&im=FitAndFill=(700,400))
‘Robotic warfare’: How the Chengdu J-20 can rewrite the rules of aerial combat
)
'It arrived during ceasefire period...': Pakistan CONFIRMS presence of Iranian aircraft amid US talks, but says...
&im=FitAndFill=(700,400))
'Slop Chute': How the USS Abraham Lincoln legally dumps its trash at sea
)
'You absolute moron': White House goes nuclear as photos of Trump dozing off during Oval Office event goes viral
&im=FitAndFill=(700,400))
'Hydraulic Arms': How the USS Abraham Lincoln pops up its emergency net
)
‘Pursue your goals’: Indian-origin philanthropist pays off loans for entire graduating class in US
&im=FitAndFill=(700,400))
'Pad Eyes': Why the USS Abraham Lincoln deck is covered in tiny holes
&im=FitAndFill=(700,400))
'Flight Deck Boots': Why USS Abraham Lincoln sailors wear extremely heavy shoes
&im=FitAndFill=(700,400))
'He is alive but...': Netanyahu issues BIG statement about Mojtaba Khamenei, his whereabouts; admits Israel and US failed to foresee Hormuz crisis
&im=FitAndFill=(700,400))
'If this were true...': Did Pakistan betray US by allowing Iran to park spy aircraft? Trump aide says...
&im=FitAndFill=(700,400))
'Dark Deck': Why walking on the USS Abraham Lincoln at night is deadly
)
Pakistan two-timed Trump? Report REVEALS Islamabad quietly sheltered Iranian military aircraft while playing mediator in Iran war
&im=FitAndFill=(700,400))
Monster El Nino in 2026 will be the most devastating the world has witnessed in 150 years
Braun: “He’s poured his soul into this project”
Braun concluded his post by writing,“I’ve had the privilege of witnessing his growth for almost two decades. Along every journey, there comes a time when an artist fully steps into their own, and that’s what he’s done here. He’s poured his soul into this project, and you can feel it in every single run.”
Swag is now available on Spotify, Apple Music, and all major streaming platforms. Fans have echoed Braun’s sentiments, calling the album Bieber’s most genuine work to date and a true comeback.
