Airline AeroMexico offers 'DNA discounts' to Americans with Mexican heritage
AeroMexico
In an attempt to boost tourism in Mexico, AeroMexico is offering a discount to travellers based on their Mexican DNA percentage in their latest ad video.
The tagline of the airline's new "DNA Discounts" campaign is "there are not border with us". The ad talks about how America is a choice for Mexican people to travel but it vice versa for people living in America.
According to the ad, a DNA test will be conducted on US residents which will determine the percentage of their Mexican DNA based on that they will get a discount on their flight to Mexico.
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In the ad, a group Texans are being interviewed in Wharton, about 300 miles north of the US-Mexico border. They are telling how they don't want to travel to Mexico until, to their surprise, they discover via DNA testing that they are part Mexican and can enjoy significant discounts.
"Oh, wow," says one young man who is told he's 18 per cent Mexican.
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"That’s bullshit!" says an irritated elderly man when informed that he is 22 per cent, Mexican, however, after discovering he says, "can I take my wife also".
The ad, published by AeroMexico's ad agency Ogilvy on Twitter, has gone viral on social media, however, it is receiving mix response from people.
"Not really sure if this is more an ad to get bigoted Americans to go to Mexico or a warning to Mexicans that they really won't like the people in America," wrote one user in response to the ad on Twitter.
"So if a guy from Mexica flew to America, he could get a free ride back to Mexico," asked another user on microblogging site.
Watch the full ad here:
The ad comes at a time whenPresident Donald Trump has called a partial government shutdown over his demand to fund a wall at theUS-Mexico border.