<p>In an attempt to boost tourism in Mexico, AeroMexico is offering a discount to travellers based on their Mexican DNA percentage in their latest ad video.</p>

<p>The tagline of the airline's new "DNA Discounts" campaign is "there are not border with us". The ad talks about how America is a choice for Mexican people to travel but it vice versa for people living in America.</p>

<p>According to the ad, a DNA test will be conducted on US residents which will determine the percentage of their Mexican DNA based on that they will get a discount on their flight to Mexico.</p>

<p><strong>Also read:</strong> Trump blocks Pelosi's trip as tensions mount over US government shutdown</p>

<p>In the ad, a group Texans are being interviewed in Wharton, about 300 miles north of the US-Mexico border. They are telling how they don't want to travel to Mexico until, to their surprise, they discover via DNA testing that they are part Mexican and can enjoy significant discounts.</p>

<p>"Oh, wow," says one young man who is told he's 18 per cent Mexican.</p>

<p>"That’s bullshit!" says an irritated elderly man when informed that he is 22 per cent, Mexican, however, after discovering he says, "can I take my wife also".</p>

<p>The ad, published by AeroMexico's ad agency Ogilvy on Twitter, has gone viral on social media, however, it is receiving mix response from people.</p>

<p>"Not really sure if this is more an ad to get bigoted Americans to go to Mexico or a warning to Mexicans that they really won't like the people in America," wrote one user in response to the ad on Twitter.</p>

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<p dir="ltr" lang="en">Not really sure if this is more an ad to get bigoted Americans to go to Mexico, or a warning to Mexicans that they really won't like the people in America.</p>
— Bryan Lawrence🧔🏻 (@BreatheNewWinds) <a href="https://twitter.com/BreatheNewWinds/status/1085987412239560704?ref_src=twsrc%5Etfw">January 17, 2019</a></blockquote>
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<p>"So if a guy from Mexica flew to America, he could get a free ride back to Mexico," asked another user on microblogging site.</p>

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<p dir="ltr" lang="en">So if a guy from Mexica flew to America, he could get a free ride back to Mexico.</p>
— Utkarsh🌐 (@nanomine9) <a href="https://twitter.com/nanomine9/status/1085994103446425602?ref_src=twsrc%5Etfw">January 17, 2019</a></blockquote>
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<p>Watch the full ad here:</p>

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<p dir="ltr" lang="en">Title: DNA Discounts<br />
Client: Aeroméxico<br />
Office: Mexico City<br />
<br />
To inspire more travelers to visit Mexico, Aeroméxico revealed some surprising information to Americans about their own heritage.<br />
<br />
See more creative work, here: <a href="https://t.co/unXxF8YVmc">https://t.co/unXxF8YVmc</a> <a href="https://twitter.com/hashtag/ClientWork?src=hash&amp;ref_src=twsrc%5Etfw">#ClientWork</a> <a href="https://twitter.com/hashtag/AdOfTheDay?src=hash&amp;ref_src=twsrc%5Etfw">#AdOfTheDay</a> <a href="https://t.co/E8EahCJgZq">pic.twitter.com/E8EahCJgZq</a></p>
— Ogilvy (@Ogilvy) <a href="https://twitter.com/Ogilvy/status/1083015540149551104?ref_src=twsrc%5Etfw">January 9, 2019</a></blockquote>
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<p>The ad comes at a time when&nbsp;President Donald Trump has called a partial government shutdown over his demand to fund a wall at the&nbsp;US-Mexico border.</p>

<p>&nbsp;</p>

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In an attempt to boost tourism in Mexico, AeroMexico is offering a discount to travellers based on their Mexican DNA percentage in their latest ad video. The tagline of the airline's new "DNA Discounts" campaign is "there are not border with us".

In an attempt to boost tourism in Mexico, AeroMexico is offering a discount to travellers based on their Mexican DNA percentage in their latest ad video. The tagline of the airline's new "DNA Discounts" campaign is "there are not border with us". The ad talks about how America is a choice for Mexican people to travel but it vice versa for people living in America. According to the ad, a DNA test will be conducted on US residents which will determine the percentage of their Mexican DNA based on that they will get a discount on their flight to Mexico. Also read: Trump blocks Pelosi's trip as tensions mount over US government shutdown In the ad, a group Texans are being interviewed in Wharton, about 300 miles north of the US-Mexico border. They are telling how they don't want to travel to Mexico until, to their surprise, they discover via DNA testing that they are part Mexican and can enjoy significant discounts. "Oh, wow," says one young man who is told he's 18 per cent Mexican. "That’s bullshit!" says an irritated elderly man when informed that he is 22 per cent, Mexican, however, after discovering he says, "can I take my wife also". The ad, published by AeroMexico's ad agency Ogilvy on Twitter, has gone viral on social media, however, it is receiving mix response from people. "Not really sure if this is more an ad to get bigoted Americans to go to Mexico or a warning to Mexicans that they really won't like the people in America," wrote one user in response to the ad on Twitter. Not really sure if this is more an ad to get bigoted Americans to go to Mexico, or a warning to Mexicans that they really won't like the people in America. — Bryan Lawrence🧔🏻 (@BreatheNewWinds) January 17, 2019 × "So if a guy from Mexica flew to America, he could get a free ride back to Mexico," asked another user on microblogging site. So if a guy from Mexica flew to America, he could get a free ride back to Mexico. — Utkarsh🌐 (@nanomine9) January 17, 2019 × Watch the full ad here: Title: DNA Discounts Client: Aeroméxico Office: Mexico City To inspire more travelers to visit Mexico, Aeroméxico revealed some surprising information to Americans about their own heritage. See more creative work, here: https://t.co/unXxF8YVmc #ClientWork #AdOfTheDay pic.twitter.com/E8EahCJgZq — Ogilvy (@Ogilvy) January 9, 2019 × The ad comes at a time when President Donald Trump has called a partial government shutdown over his demand to fund a wall at the US-Mexico border.

Airline AeroMexico offers 'DNA discounts' to Americans with Mexican heritage

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Airline AeroMexico offers 'DNA discounts' to Americans with Mexican heritage