Australia's bizarre campaign promotes 'pooing at work', asks people to imagine Taylor Swift 'do it'

A bizarre campaign has been launched by Australia's Queenslandhealth department addressing a very embarrassing issue people face at work which is the need to poop in between official hours.

The department has launched the campaign on different social media platforms and has been praised for addressing such an issue.

The department has also shared a video on Instagram which says “It’s okay to poo at work” and has images of dolphins, rainbows and unicorns with Neick Sanders’s song “Symphony” playing in the background.

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On Facebook, they adopted a simpler approach and wrote a post which read, “Pooing at work. Discuss.”

In their posts, the department cautioned people that “ignoring your need to poop” can lead to “serious issues”.

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“Lots of people find it difficult to poo in public toilets. But we’re here to tell you it’s definitely okay to go number 2 at work!” the caption read.

“Consistently ignoring your need to poo can lead to stool getting stuck in your colon, haemorrhoids and other serious issues. So, it’s better to let it out than hold it in," it said.

“If you find it extremely difficult to poo around other people, you might have parcopresis. Sometimes called ‘poo paranoia’, people with this condition have an overwhelming fear of being judged by others because of the sounds or smells associated with pooing. As a result, they may experience symptoms like increased heart rate, sweating or nausea," it added.

Department gives tips for 'stress-free public toilet poo', netizens react

The health department also shared sometips for people to have a “stress-free public toilet poo”.

They asked people to remember that everyone poops and try to “visualise someone famous on the toilet (like Taylor Swift)”.

They also suggested the use of a small fragrance spray in the toilet and avoiding consuming foods that “might trigger your bowels”.

Reacting to the post, a Facebook user said, “All workplaces should have a radio at a good volume in bathrooms”.

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“Do it on company time and get paid to poop,” wrote one Instagram user. “In the words of the greatWhitney Houston, it’s not right but it’s okay,” commented another.

However, some users were puzzled about what should be done with the knowledge that everyone poops.

“I don’t know who the dedicated Instagram person is for QLD health but, my god, you are doing a great job and you need a pay rise,” wrote one Instagram user.

“Did the government just put an image of Taylor Swift pooping in my brain?” said another.

(With inputs from agencies)