New Delhi, India

This Pakistani restaurant is facing a huge backlash for the ad promotion in which they used a scene from 'Gangubai Kathiawadi' featuring Alia Bhatt. The scene which shows Alia was used to promoting a 25% discount offer for men on Monday at the restaurant. 

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Sanjay Leela Bhansali's movie is based on Hussain Zaidi’s book and follows the story of one of the most powerful madams of Mumbai’s red-light area Kamathipura during the 1960s and Alia played the role of a mafia queen Gangubai. 

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The particular scene used in the ad shows young Gangu who came to Mumbai to become a heroine, was sold off to a brothel by her boyfriend. After days of torture, Alia's character is forced by the head of the brothel to get her first client. 

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Using this heartbreaking scene for the promotion stirred up backlash online. Some called them misogynists, while others wrote, "You guys are using such a painful scene for your advertisement???'' 

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A few hours after the restaurant was called out for its derogatory & offensive promotion, the eatery defended the post and wrote, ''Just a concept. We didn't mean to hurt the sentiments of anyone. The movie and this post is based on a concept. Like before, we're open to all and will be serving you with the same love as we always have. ♥️''

Sanjay Leela Bhansali's movie opened with a great response after the brief wave of pandemics and emerged as the biggest blockbuster of the post-pandemic. Whoever missed the film on the big screen can watch the movie on Netflix.