New Delhi

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British newspaper groups have issued a warning to Apple regarding the potential implementation of a "web eraser" tool in its Safari browser, which could block advertisements and other unwanted website content, as reported by the Financial Times on Sunday.

The newspaper reported that this move could jeopardise the financial sustainability of journalism.

In preparation for the next iOS 18 software update, Apple is developing an AI-based privacy feature for Safari that would automatically remove ads and other undesirable content from websites, as per reports.

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This initiative has brought concerns among industry players, with the News Media Association (NMA), a prominent industry body, expressing apprehensions about its impact on digital revenues.

The Financial Times cited a letter sent to Apple's UK government affairs chief on Friday, in which the NMA noted that advertising revenue is important to support professional journalism.

The letter from the NMA raised crucial questions about the consequences of employing artificial intelligence tools to selectively edit or remove content from articles.

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It highlighted the importance of editorial accountability in maintaining the integrity and trustworthiness of news media.

The association highlighted the need for a detailed discussion between publishers and Apple to address the implications of the proposed "web eraser" tool.

NMA, representing a coalition of UK-based national, regional, and local news media organisations, has advocated for a dialogue with Apple to assess the potential ramifications of its ad-blocking plans.

The association's website describes its mission to safeguard the interests of the news media industry and ensure its continued viability.

Both Apple and NMA refrained from immediate comments in response to Reuters' request for clarification on the matter.

(With inputs from Reuters)