
Boeing Co is in discussions to sell 737 MAX jets to Alaska Airlines once the plane returns to service following a lengthy grounding, according to a Reuters report.
The talks are part of a series of negotiations between Boeing and several airlines over jet orders or compensation after the 737 MAX was banned worldwide following two fatal crashes.
Boeing shares were up 1.6% at $167.22 on Thursday afternoon, while Alaska Air stock was up 4.1% at $38.54.
Alaska Airlines already had ordered 37 of the jets before the grounding.
If confirmed, a new order from such a major carrier would give Boeing's 737 MAX a sorely needed commercial boost as the US planemaker tries to move beyond a crisis that has hammered its finances. It would also mark a post-crisis test of the balance of power between Boeing and Airbus.
The European planemaker is battling to keep a foothold in Alaska Airlines, which had operated an all-Boeing fleet until it acquired Virgin America in 2016.
The talks are among several discussions Boeing is having with airlines, hoping to stimulate demand for the jet when it returns to the air. Analysts caution cutting prices too far could rattle some existing customers.
After months of delays, and pending approval of design and operational changes, Boeing expects to resume 737 MAX deliveries to airlines before year-end in the United States.
Seattle-based Alaska Airlines flies 166 older Boeing 737s and 71 Airbus A320-family aircraft.
It has one of the strongest balance sheets among US airlines and analysts believe it could emerge from the pandemic crisis in a competitive position relative to its peers.
Boeing is also negotiating with Irish budget carrier Ryanair, one of its largest customers, over compensation for delays in MAX deliveries and a potential new order.
(with inputs from Reuters)