Mumbai, India

Kaushal Shah, founder of the Mumbai-based beauty brand Evor Beauty, implemented a new rule requiring all workers to appear at the office by 9:30 AM, to increase workplace efficiency.

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Failure to comply with the guideline could end in a Rs 200 penalty for the latecomer. But the initiative took an unexpected turn when Shah himself was fined Rs 1,000 for being late.

Shah, the founder of Evor Beauty, wrote on X about his plan's failure. He said that last week, he implemented a "strict rule" requiring all employees to report to work by 9:30 AM instead of the customary 10 or 11 AM. In order to enforce the restriction strictly, Shah announced that anyone who arrives late will have to pay a ₹200 fine.

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"Last week, to increase productivity in the office, I made a strict rule for everyone to be in the office by 9:30 AM (earlier we used to come by 10-11) and if we're late, we pay ₹200 as a penalty." "This is me paying it for the 5th time," he shared a screenshot of his Rs 200 transaction.

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Shah, in a follow-up post stated he had opened a second UPI Lite account to receive the fines. Team activities would be funded by the money raised.

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"For the concern about paying the penalty to my own UPI wallet, please note that I have created a separate UPI Lite account specifically as a team fund," he said.

 "The money collected is used solely for team activities and benefits, such as dining and other team events," Shah added.

He clarified that the goal of posting the rule on social media was to show that no one is above the rules of an organisation be it CEOs or founders. “If you establish a rule for your employees, you must be the first to follow it,” he stated.

(With inputs from agencies)