
IPL 2022 was a huge hit worldwide. It saw the tournament grow further with the addition of two new teams, i.e. eventual winners Gujarat Titans (GT) and Lucknow Super Giants (LSG), and now the focus shifts on the IPL media rights auction as some of the biggest media houses in the country will lock horns in an E-auctionto earn the broadcasting rights of the world's richest cricket league on their platform.
For the unversed, the eventual winners from the bidding will win the rights to broadcast the league for a five-year cycle, startingthe next year's IPLin 2023 till 2027.
When will the E-auction take place?
The E-auction for the IPL's media-rights is set to commenceon Sunday (June 12) at 11:00 AM IST, as per various reports. There is no expected end time ordate, hence, there is a high chance that the bidding couldcarryon for more than a day.
What's up for grabs?
The entire proceedings havebeen divided into a total of four packages (A, B, C, and D). While package A compriseTV rights for the Indian subcontinent only, the package B will havethe digital rights for the same region. Talking about the package C, itwill have digital rights for a special set of matches for the Indian subcontinent (such as final, the playoff matches,tournament opener, and fewweekend games held in the evening). At last, thepackage D is set to have TV and digital rights for the rest of the world.
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What is the base price and how will the process happen?
All the packages havea separate base price. Here is what the base price for all four packages for the current auction is -
Package A - INR490 millionper match
Package B - INR 330 million a match
Package C - INR 110 millionper match
Package D- INR30 million a match
The bids for package A and B will be placed simultaneously. Later on, the bids for package C and D will be carried outtogether.
The bidders
While Amazonwithdrew its name recently, some of the biggest media housesare still in the race and are all setto be involved in an intensely-heated bidding. The Reliance-owned Viacom TV 18 Group, Disney-owned Star Group, and Sony-Zee are some renowned namesin the bidding process.