Smartphone users in India consuming average 1GB data a day: Report

Smartphone users in India are using up to one 1GB data a day, jumping from an average use of 4GB a month before, a Neilson India report said.

The user habits of Indian smartphone users indicated that users across the segments (entry level, mid and premium) spend more than 90 minutes a day on online activities while the premium segment takes the usage up to 130 minutes per day.

The appetite for data consumption has risen over the last 15 to 18 months. The highest engagement occurs on apps that consume a lot of data like Facebook, WhatsApp Messenger, Instagram and Google Chrome, the report added.

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India has emerged among the most preferred smartphone markets in the world owing to affordable handset prices and low-cost data penetration, triggering a huge replacement demand among the customers across segments, the Nielsen Smartphone 2018 report added.

The average cost has steadily risen from about Rs 7,700 in 2015 to about Rs 10,000 in 2017.

Nielsen, in its report, said that there is a strong correlation between the amount of time people use their handsets and the evolution of the usage. "Half of India’s entry-level users are between 15 and 24 years old, mostly students, and can be assumed to be data-hungry, though less affluent than premium handset owners. Among premium handset users, 60% are over 24 years old, primarily working professionals or self-employed. These users are usually affluent and data-hungry," it said.