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Cannes 2024: Ankush Bahuguna to become first Indian male beauty influencer to debut at Cannes

Cannes 2024: Ankush Bahuguna to become first Indian male beauty influencer to debut at Cannes

Indian beauty influencer Ankush Bahuguna

Indian beauty content creator Ankush Bahuguna will walk the Cannes red carpet this year. Selected from among scores of global beauty influencers, WION has learnt that Ankush will debut this year at the much-awaited 77th Cannes Film Festival.

With this feat, Ankush will become the first male beauty influencer from India to mark his international presence and showcase his talent on a global platform.

Ankush

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We have learnt exclusively that atthe biggest fashion spectacle, Ankush will be styled by ace celebrity stylist Akshay Tyagi for his red carpet debut.

Who is Ankush Bahuguna?

Ankush Bahuguna’s journey is one for the books as he emerged from a childhood ridden with self-doubt and bullying – only to emerge from the complexities of his early career choices and become this confident person who inspires hundreds of people.

Ankush Bahuguna’s journey from the capital city of India to Cannes is nothing short of inspiring. He was a year into pursuing architecture when he found solace in expressing himself through writing and discovered his passion for creating content. Bahuguna has worked his way to become one of the biggest names in the Indian beauty and comedy content creation spaces today, with millions of followers across social media platforms.

The Indian beauty influencer has carved a niche space for himself with his versatility in the digital landscape around beauty -- breaking gender norms and juggling genres through highly captivating and engaging content.

On his Cannes debut this year, Ankush told WION, "Walking the Cannes Red Carpet seemed beyond my wildest dreams. It truly shows that with belief and hard work, you can achieve the extraordinary. I am immensely proud to see men’s beauty, particularly from South Asia, gain global recognition. This milestone at Cannes is not just a personal triumph but a significant step forward for South Asian representation in beauty and fashion. It marks a pivotal moment for the acceptance of men’s beauty on a worldwide stage. It’s a substantial victory and a door-opener for many more to come."

Ankush

Ankush is also the only male beauty creator with a popular YouTube series‘Wing It With Ankush,’ in association with one of the biggest beauty brands in India, where he experiments with make-up inspirationswith established names from different walks of life. The series has garnered millions of views across the two seasons.

Also, Ankush Bahuguna was the first male beauty creator who made it to the cover of Forbes magazine and was featured on the Forbes list of India’s top digital creators of 2023.

Ankush has also experimented with acting. He starred in the web series Joint Venture (2019) and Badboli Bhavna (2022).

This Cannes stop only establishes that nothing is impossible. Ankush plans to continue breaking barriers and restrictive gender norms through his content revolving around beauty, make-up, and skincare.

Cannes Film Festival 2024

Cannes Film Festival will see a bevvy of Indian stars on the red carpet. Many films will be showcased in different categories and we can expect several Indian delegates to attend the festival. Cannes Film Festival will run from May 14 to May 25, 2024.

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Zeba Khan

Zeba is a seasoned entertainment journalist who loves writing on Hollywood, Bollywood and celebrity culture. She loves interacting with showbiz celebrities and getting an insight i...Read More