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Los Angeles
The reality TV star and businesswoman Kim Kardashian said on Monday she would rename her Kimono shapewear line after people in Japan said her use of the term to brand undergarments was disrespectful. Many Twitter users called out Kim for cultural misappropriation and for hurting their sentiments.
Kardashian said she had announced the Kimono products in June “with the best intentions in mind,” and she appreciated the feedback she had received.
“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” she wrote on Twitter.
My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.
— Kim Kardashian West (@KimKardashian) July 1, 2019
I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.
— Kim Kardashian West (@KimKardashian) July 1, 2019
This is her original post with products under the line Kimono:
Finally I can share with you guys this project that I have been developing for the last year.
I’ve been passionate about this for 15 years.
Kimono is my take on shapewear and solutions for women that actually work.
Photos by Vanessa Beecroft pic.twitter.com/YAACrRltX3
— Kim Kardashian West (@KimKardashian) June 25, 2019
Kimono in Japanese means “thing that’s worn” and refers to full-length robes with sashes donned for formal occasions such as weddings and funerals. Her use of the word on undergarments and filing for a trademark annoyed many people.
“Kimono is not underwear! Stop trademark registration! Don’t make the word kimono yours!” Twitter user Ruu wrote shortly after the launch announcement, echoing a common theme.