Disney streaming service Photograph:( Twitter )
Bollywood stars interacted with fans via a live chat on the streaming service to promote the launch.
Disney+ had its launch in India via Hotstar. While there were bigger plans in the minds of the management, they had to do with virtual red carpet with Bollywood stars talking about films and what’s there on offer.
Among the stars, Hrithik Roshan, Katrina Kaif, Shraddha Kapoor, Rana Daggubati and Tiger Shroff were seen interacting with fans via a live chat on Disney+ Hotstar as the service premiered ‘The Lion King’ (which was also dubbed in Hindi, Tamil and Telugu) followed by ‘The Mandalorian’.
Lights off. My first ever Digital Red carpet ( on my Blue carpet !) #DisneyPlusHotstarPremiere of #TheLionKing exclusively on @hotstarvip @hotstarpremium. The Disney marathon is bringing out the child in me.. Such is.. The circle of life :) P. S : New users can subscribe to Disney+ on @hotstar premium from April 3rd. Enjoy!. . #bestspecialeffectsEver
The live interaction was promoted with the #StayHomeStaySafe hashtag in a bid to increase awareness about staying indoors during the lockdown. While Tiger wrote, “I know times are tough, but we're tougher and we'll beat this”, Shraddha Kapoor said, "I hope you're all staying at home, safe and sound!"
This movie summarizes my entire childhood and I’m jumping with child-like happiness as I watch the The Lion King for the #DisneyPlusHotstarPremiere!! But the fun doesn’t end there, Disney+ Hotstar comes home tomorrow, April 3rd and I just can’t wait to watch all my favourites! Stay home, stay safe and spend time watching what makes you feel happy everyone! @hotstarpremium @hotstarvip ✨💜
Parineeti Chopra, who is starring in the upcoming Bollywood remake of ‘The Girl on the Train’, shared that she hadn't "stepped out in three weeks. But it is NOT getting to me, because I know this is for my and our country's safety."
In February, Disney CEO Bob Iger said that the company would be launching Disney+ in India through their already established Hotstar streaming service on March 29, to coincide with "the beginning of the Indian Premier League (IPL) cricket season." Iger added that Disney would be "rebranding our existing Hotstar VIP and Premium subscription tiers to Disney+ Hotstar."
But as COVID-19 began to spread in India, IPL was cancelled and then Disney had to rethink ways of launching their platform.