​Lucknow Super Giants (LSG) have faced significant backlash just days before the Indian Premier League (IPL) 2025 season due to a controversial social media post featuring South African cricketer David Miller. In the video, Miller is asked to rank his most heartbreaking cricket defeats, including losses in IPL finals and the T20 World Cup 2024 final. This content has been widely criticised by fans as insensitive and exploitative.​

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One user expressed, "This franchise has crossed the line by using a player's emotional struggles for clicks. This is exploitation, not entertainment." Another commented, "This is pathetic, to say the least. These are sacred emotions of grief and loss, which Miller has felt in the past." Some have even labeled LSG as "the worst IPL franchise, hands down." ​

Watch the video here:

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Despite the widespread criticism, the video remained online nearly a day after its release. David Miller, known for his explosive batting, was acquired by LSG for ₹7.5 crore during the IPL 2025 mega auction. The franchise also made headlines by signing Rishabh Pant for a record $313 million, making him the team's captain for the upcoming season. ​

  • How netizens reacted: 
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The franchise has yet to address the controversy.