Meta to launch its blue verified subscription service for Insta and Facebook

Blue ticks have become synonymous with a status symbol in society. Thus, by following the footsteps of Twitter, meta has now come up with its very own verification system called "Meta Verified", which shall enable users to get verified on both Instagram and Facebook.

The model will allow users to get verified by Meta; if done, they will get a blue tick against their names, allowing users to get the hype they crave.

The subscription priced at $11.99 per month on the web against the $14.99 for iPhones and Android phones will ensure additional layers of security, protecting creators from impersonation, thereby safeguarding their privacy rights.

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Meta has priced this model, considering the larger user base in India. It has tried to keep the balance between the premium fee of Netflix and the newly launched Twitter blue, which costs around $11 per month.

Meta has kept the verification process fairly simple; any user can get verified with government identification.

They will get a 'Meta Verified Badge', availing their exclusive access to customer service, enhanced visibility and reach on the platform, and many other exclusive features. However, there will be no limitation on ads in any case.

The CEO of meta, Mark Zuckerburg, has followed in the footsteps of Twitter; it was only after a reverse engineer spotted familiar code embedding this new feature that the company confirmed the news of it coming out.

Previously, Twitter launched a similar service back in November 2022, but it failed following the abuse of impersonating brands and celebrities.

Meta, however, has ensured this safety level by keeping an age limit of 18 years as a prerequisite for verification; a government ID, profile photo, and name are also required. That is not alone. This service will implement a proactive monitoring system to ensure the solid security of the platform.

Mark Zuckerburg was set to launch several other new products as he looked to "empower creators to be more productive and creative".

The service will first be introduced in Australia and New Zealand, post the subscription model will be rolled out to more countries.

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