California, US

Genesis debuted its latest innovations at the Busan International Mobility Show 2024 (BIMOS), headlined by the Genesis X Gran Racer Vision Gran Turismo (VGT) Concept. This marks the first time a vehicle from Genesis' high-performance Magma program has been unveiled to the Korean public.

Advertisment

In addition to the X Gran Racer VGT Concept, Genesis also unveiled the Genesis Electrified G80 that received a new look and made its global premiere at the 2024 Auto China show in Beijing in April. Unveiled in the Asian market for the first time is the Genesis Neolun Concept which was uncovered at the New York motor show earlier this year.

Genesis brand's Global Head, Mike Song, also said that in Genesis, buyers would get safety, comfort, and the best driving experience. As arguably Korea's foremost luxury brand, he confidently noted, “LJC is committed to putting our customers first – to understand their needs and to ensure their wants are our only focus.”

Exterior highlights

Advertisment

The Genesis X Gran Berlinetta Racer concept is a derivative of the genesis X Gran Berlinetta notion conceived by Genesis, which is the fourth car built for the virtual motorsport video game referred to as the Gran Turismo. We are endowed with improved ground effect used to maximize the car aerodynamics and its ability to hold the ground. Being operated electronically for them to be precise, active aerodynamic flaps help to control the airflow; a flat design of the underbody also helps in cutting down the drag and improves the stability of the car.

Reflecting X Trilogy Concept, the Two-Line Crest Grille continues the line from the front to the side and the rear to encourage better air flow resulting in improved performance. Further modification to its aerodynamics involve widening of the front spoiler, rear spoiler, side skirt and incorporating fins into the fronted radiators.

Interior highlights

Advertisment

As the Genesis design philosophy of “The Beauty of White Space”, the interior is dominated by the white hue but has a racer-oriented feel. While the structural elements appear to decline the weight as much as possible, they support the core features. Panels give a full picture of the car’s conditions, which helps drivers make the right decisions This is just the front end throughout the whole vehicle with the structure of a Digital Panorama Interface.

Carbon fiber trimmings are also present in the interior and the visible link to the car’s sporting intent is strengthened both in looks and feel terms. He deduced that fitted padding is crucial to achieve comfort and support while undertaking sensitive racing movements.

Performance and Powertrain

In essence, a front mid-mounted race-spec Lambda II V6 engine is integrated as a powerplant within the X Gran Racer VGT Concept, complemented by the Genesis’ electric supercharger (E-S/C) technology. This framework enables the creation of a powertrain that boasts an amazing 1,540 horsepower and 1,051 pound-feet of torque. The performance of V6 engine only yields 870 horsepower and 790 pound-feet at per revelation of 10,000 rpm whereas front E motor yielding 670 horsepower and 225 pound-feet torque.

Neolun concept and electrified G80

Genesis’ hospitable EV is expressed in the Genesis Neolun Concept that is a full-size electric SUV, which has driven-ingenuity in the pack through the B-pillar-less coach doors and the swivellable front row. Genesis Electrified G80 is completely redesigned to embody the brand’s design philosophy of ‘Athletic Elegance’ - with the G-Matrix Crest Grille and Genesis Micro Lens Array (MLA) headlamps.