Washington DC

As the US presidential election approaches, young voters are emerging as a pivotal group that can possibly shape the political landscape. With approximately 8 million first-time voters in Generation Z or Gen Z and a significant portion of the electorate comprising those under 35 or millennials, their influence cannot be underestimated. 

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What do Gen Z and millennials, also known as Gen Y, truly care about? Economic issues, particularly inflation, housing affordability and job prospects, drive many young Americans to the polls, underscoring a shift in priorities compared to previous election cycles, according to analysts.

Historically, young voters have been motivated issues like health care, social justice, and climate change. But in the current election cycle, economic concerns have taken centrestage. Many young people find themselves grappling with the harsh realities of a financial landscape that seems increasingly inhospitable. 

Rising rents, stagnant wages, and a general increase in the cost of living have created an environment where financial stability feels out of reach. The pressure to make ends meet has intensified, leading many to prioritise economic growth and income inequality as their top concerns.

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Compounding the economic challenges is the fact that they are entering a workforce characterised by precarious conditions. Many young people are in gig economy jobs or part-time positions that offer little in terms of social security or benefits. 

As they navigate these uncertainties, the promise of economic opportunity becomes increasingly vital. 

The burden of student debt exacerbates their financial woes, leading many to question the viability of traditional pathways to success, such as home ownership.

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This economic discontent has sparked a renewed interest in political engagement among young voters. Many are recognising that their futures are directly tied to decisions made by elected officials, prompting them to seek out candidates who address their concerns.

This shift is evident in the increasing turnout rates among young voters in recent elections. In 2020, voter turnout among this demographic was the highest in decades, indicating a growing awareness of the importance of their political participation.

So is it going to be Kamala Harris or Donald Trump for them? Candidates who can effectively communicate their plans to alleviate economic hardship stand to gain support from this voting bloc. As Democrats and Republicans vie for the favour of young voters, there's an increased focus on issues like student loan forgiveness, housing subsidies, and economic reform. 

Engaging young voters requires not only policy proposals but also a genuine connection to their lived experiences. The ability to resonate with their concerns can be a decisive factor in winning their support.

Role of social media: The rise of political influencers

Social media has played a crucial role in shaping the political landscape for young voters. Platforms like TikTok and Instagram have become avenues for political discourse, where candidates can connect directly with their audience. 

The rise of influencers in politics signifies a new era of engagement, where traditional campaign methods are supplemented by more relatable and accessible forms of communication. 

Also read: Is Kamala Harris losing Arab-American support in coming US elections?

This shift has encouraged younger generations to participate in political discussions and mobilise their peers, further amplifying their impact on the election.

The emphasis on economic issues has also led to a wave of young candidates stepping forward to represent their communities. Many young individuals are recognising the importance of having representatives who understand their struggles firsthand. 

This influx of young voices into politics is not just about seeking office; it is about reshaping the narrative and priorities of political discourse. The desire for representation drives many to run for office, creating a new generation of leaders who can advocate for policies that directly address the needs of their constituents.

But will they turn up to vote?

Despite the enthusiasm among young voters, challenges remain. Voter turnout among younger demographics, while improving, still lags behind older age groups. In the 2020 election, only about half of eligible voters aged 18-29 participated, compared to higher turnout rates among those aged 35 and older. 

The current political landscape offers a unique opportunity for candidates to harness the power of young voters. As economic issues take precedence, the focus on tangible solutions and empathetic leadership is paramount. 

Also read: US Elections 2024: Donald Trump Takes Betting Odds Lead Against Kamala Harris

This generation is not merely looking for promises; they seek accountability and genuine action to address their concerns. 

The outcome of this election may hinge on the ability of candidates to resonate with the economic struggles of young Americans and offer viable solutions that inspire confidence and hope for the future.