WION Web Team Washington D.C., DC, USA
Apr 15, 2019, 04.32 PM
US president Donald Trump gave "branding" advice to the struggling Boeing company in the wake of the 737 MAX fiasco asserting that "if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name."
On Friday, Boeing had announced it would cut production of 737 aircraft to 42 planes per month after two recent crashes as its stocks plunged after the announcement.
What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.
No product has suffered like this one. But again, what the hell do I know?
Boeing also announced it was establishing an advisory panel to review its company-wide policies for designing and developing planes.
Trump in is a tweet, however, said: "No product has suffered like this one. But again, what the hell do I know?"
"What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing."
The US Federal Aviation Administration(FAA) had said last week that more work was needed before the aerospace giant could even submit a proposed fix that is believed to be a factor in the disasters.
Boeing has been hit by two crashes in the past six months, the first in October last year led to the death of 189 people as the Lion Air passenger aircraft crashed. Last month on March 10th Ethiopian Airlines crashed killing all 157 people onboard. The twin crashes led all countries to ground their 737 MAX aircraft as concerns were raised over the flight control system on the plane.
Scrutiny has centred on the MAX 737s anti-stall system, manoeuvring characteristics augmentation system, which is believed to at fault.
Boeing said it would take "any and all" necessary safety measures to ensure the airworthiness of its aircraft.
The company said it plans to release a software fix to the anti-stall system used aboard the 737 MAX aircraft in the coming weeks.
No product has suffered like this one, Trump said in his tweet.