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‘DeSaster’ again: DeSantis quotes Budweiser ad thinking words are from Churchill

‘DeSaster’ again: DeSantis quotes Budweiser ad thinking words are from Churchill

Republican Florida Governor Ron DeSantis leaves Lloyds Bank building at the City of London.

Ron DeSantis was once seen as a manwho could presentat least some challenge to former US president Donald Trump from the lot within the party jostling for the nomination to contest US Presidential Election 2024. But Trump's support base within the Republican Party and among its voters remained super-strong while 'DeSaster's affected the DeSantis campaign. The Florida governor has now wound up his presidential campaign and declared support for Trump. But in his last speech, he quoted a line from a Budweiser ad thinking it was a Winston Churchill quote. For those who don't know, Budweiser is a famous beer brand.

“Success is not final, failure is not fatal: it is the courage to continue that counts,” said DeSantis in his speech as he wound up his presidential campaign.

He also made a post on X, clearly attributing the quote to the former UK prime minister whose steely leadershipand absolute command on language was a big part of Britain bouncing back from a position of disadvantage in the Second World War.

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The Telegraph reported that the quote is originally from a 1938 Budweiser advertisement.

“The man who has lost the spirit of youth is too busy with gloomy forecasts to gather bait, much less go fishing. Men with the spirit of youth pioneered our America… men with vision and sturdy confidence. They found contentment in the thrill of action, knowing that success was never final and failure never fatal,” says the ad as per The Telegraph.

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Photos purporting to showthe original ad have started doing rounds on social media. Some have even posted it in the thread under his video

The 'DeSaster'

DeSantis, although having been a distant second in the intra-party race for the nomination, has been constantly in the news, and not always for good reasons.

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In May last year, DeSantis chose to announce his presidential campaign on social media platform X (formerly Twitter) in a 'Space' on the platform which crashed repeatedly as he spoke, taking the sheen off the moment which was meant tounderline his confident entry in the presidential ring. Elon Musk, owner of X, was himself tuned in to the Space.

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As the highly anticipated Space crashed and crashed, DeSantis was trolled with the hashtag 'DeSaster' going viral.

(With inputs from agencies)