Amazon executive's map of Israel with Palestinian flag necklace triggers boycott calls

Amazon landed in trouble after one of its executives was seen wearing a pendant which was shaped like Israel's map and had the Palestinian flag emblazoned in it.

This pendant caused an uproar and triggered boycott calls against the company. 

Vice president of Global Specialists and Partner Organizations for Amazon Web Services Ruba Borno was seen wearing the controversial necklace in a video in which she was talking about a company conference in Las Vegas.

Borno is a Palestinian and had to take shelter in Kuwait with her parents when the first Gulf War broke out in 1990.

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After she received advanced degrees in electrical engineering from the University of North Carolina at Charlotte and the University of Michigan, the family shifted to the United States.

After the controversy blew out, Borno deleted her X account.

Taking to social media, people shared different opinions on the necklace.

"Vile. This is unacceptable and warrants immediate termination @JeffBezos," said a user while replying to the X account Hamas Atrocities where the video was reposted.

"Canceling my subscription to Prime Video," wrote another user.

"Such a disgusting woman," said a third user.

One netizen also wrote that they will start purchasing from Temu, which is another e-commerce marketplace and not Amazon.

A lot of people tagged Amazon founder Jeff Bezos or Amazon's company account to raise their concerns.

The first person to flag Borno's necklace was Jewish Insider which is an outlet covering politics and policy in the US and the Middle East.

Although the video sparked outrage among many commenters, it also saw some commenting that the necklace of Borno was not a big deal.

"Tbh this doesn't seem worth getting mad about," wrote one person. "This is such a reach," said another.

Since the controversy erupted, Amazon has removed the video.

Speaking to DailyMail.com, a company spokesperson said, "The video shot was not meant to be a political statement, but we've taken down the video and will repost a new one in the coming days."

Amazon stated that its leadership "remains in regular contact with our teams based in the region to offer our support."