File photo: US President Donald Trump. Photograph:( AFP )
The blueprint of the digital campaign with detailed insights of Trump presidential campaign has been obtained by the British daily, the Guardian on Thursday.
The blueprint file is a 27-page presentation presented to Cambridge Analytica employees of London, New York and Washington DC after Trump's victory in one of the most controversial elections in the United States.
Made by the Cambridge Analytica officials who were working with Donald Trump during his presidential campaign, shows the techniques that were used through social media platforms such as Google, Snapchat, Twitter, Facebook and YouTube users' data.
According to the Guardian report, 10,000 different ads were tailor-made with intensive survey research and data modelling.
The report further mentions that those ads were viewed billion of times.
Cambridge Analytica, a data mining firm came under fire after it got accused of obtaining Facebook users' data with illegal measures.
Cambridge Analytica and its parent company Strategic Communications Laboratories (SCL) has allegedly worked in over two hundred elections across the world in countries like India and Argentina, Nigeria among others.