YouTube Shorts getting 3.5 billion daily views in India
YouTube
YouTube Shorts launched in September 2020 and after around five months, it's now receiving 3.5 billion daily views.
The 60-second vertical format shares similarities with TikTok videos and other popular types of short-form content.
The first official figure for YouTube Shorts was disclosed by YouTube CEO Susan Wojcicki in a blog post detailing the company’s plans for 2021.
"So far, videos in our new Shorts player - which helps people around the world watch short videos on YouTube - are receiving an impressive 3.5 billion daily views!" she said.
"We're looking forward to expanding Shorts to more markets this year."
YouTube, a subsidiary of Google, unveiled Shorts in mid-September, describing the videos as "a new way to express yourself in 15 seconds or less."
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(With inputs from agencies)