Threads overtakes ChatGPT to hit 100 million users mark in mere five days
Threads vs Twitter
In mere five days, more than 100 million people have joined Meta’s ‘Twitter killer’ app Threads, making it the fastest-growing online platform to reach the milestone.
Furthermore, Threads has also dethroned Open AI’s ChatGPT, which had taken two months to reach the 100 million mark.
According to Quiver Quantitative, which tracks the data from theInstagram app, by early Monday, Threads, which launched across 100 countries, had more than 100 million users.
Meta chief Mark Zuckerberg took to his Threads account to announce the historic achievement created by his app.
Zuckerberg amazed
“Threads reached 100 million sign-ups over the weekend,” wrote Zuckerberg. “That’s mostly organic demand and we haven’t even turned on many promotions yet. Can’t believe it’s only been five days!”
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The other Meta-owned app, Instagram, took a week to reach 100,000 users when it launched as an independent platform in 2010.
It seems the microblogging app’s meteoric rise was aided by a simple sign-up process that requires users to log in to the app through their Instagram accounts, with the ability to transfer the accounts they follow on Instagram to the new platform.
The entry of Threads has adversely impacted Twitter’s web traffic which has dwindled by fiveper cent in the first two full days Threads was generally available compared with the previous week, said Similarweb, a data company that specialises in web analytics.
Impact of Threads on social media
CEO of Cloudflare, Matthew Prince, later shared a screenshot to Twitter on Sunday, showing that traffic on the platform was “tanking.”
By July last year, Twitter, in its public disclosure before Elon Musk took over, had claimed that it had nearly 240 million monetisable daily active users.
But some web analytics companies claim that usage has dropped since then.
The rise has clearly perturbed Musk who has vowed to take legal action against Zuckerberg, accusing that the Threads app is a “copycat” version of Twitter.
Room for improvement
Threads has a lot of areas that need to be worked upon. The app does not yet have a direct messaging function and lacks a desktop version that certain users, such as business organisations, rely on. Also, there is no option to embed Threads posts.
Also read |Twitter threatens legal action against Meta's Threads, unraveling battle for social media supremacy
It also lacks a ‘What’s Trending’ section, somethingTwitter has.
Currently, there are no ads on the Threads app and Zuckerberg said the company would only think about monetisation once there was a clear path to 1 billion users.
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