
Boxing Day Test match which starts the day after Christmas has a lot of significance in the Australian Cricket calendar but a match this important is not being shown through Pakistan’s national broadcaster, PTV Sports, which despite acquiring rights, is not able to broadcast due to non availability of the “clean feed”.
The matter is such that this is the first time that Pakistani broadcasters are experiencing virtual advertisement instead of being painted on the ground and digital advertisements are being controlled demographically.
The first match was shown, however, it was pointed out that on the ground, advertisements of betting through surrogate sites are being displayed.
Earlier this year the Pakistani government cracked down and launched a zero-tolerance policy on the broadcast or promotion of any betting-related material or even remotely linked to it.
What are surrogates website? Betting websites had invested through posing as news websites but when one would go on these websites, they would find information related to betting. It is pertinent to mention here that before the crackdown, there was no policy on the matter.
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Pakistan's former test cricketer Rashid Latif, who has been a vocal critic of surrogate betting, and is also an analyst for the national broadcaster raised alarmand PTV Sports is taking extra measures to ensure that it doesn’t get repeated. It involved the information ministry of Pakistan and also requested for a clean feed of the match.
As of day 2 of the test match, the Pakistan Television Sports Channel or PTV Sports is yet to get the clean feed.
Sources claim that the matter would be resolved by day 3 and viewers in Pakistan would be able to watch the match and the subsequent games of the cricket series.