News WrapGet Handpicked Stories from our editors directly to your mailbox

Paytm launches new marketplace for online shoppers

Screenshots of Paytm's new app Mall. Photograph:( WION )

WION New Delhi, Delhi, India Feb 27, 2017, 11.33 AM (IST)

Paytm E-commerce has announced the launch of its new Paytm Mall app on Android. As described by the company, Paytm Mall will offer a unique combination of the mall and bazaar concepts to Indian consumers.

Only trusted sellers passing strict quality guidelines and qualification criteria will be allowed on the Mall. All products listed on the Mall will also go through Paytm certified warehouse and shipping channels ensuring guaranteed consumer trust.

"Consumers will be able to shop from 1.4 lakh sellers for millions of products across categories like fashion, electronics, consumer durables and home furnishings among others at their convenience," says Paytm in a press note.

The Bazaar, the hugely popular unstructured shopping channel on Paytm, will also be featured on the new app. It will aim at providing consumers the widest domestic and international assortment. 

With over 17 fulfillment centres across India, Paytm Mall is geared towards offering consumers the most trusted and efficient online shopping experience. The platform would also offer sellers the widest reach through its vast network of over 40 courier partners. The Paytm Mall will also launch an ungraded version of the Paytm Seller app.

The Paytm Mall is currently available on Android and Web. It lists over 68 million products sold by 1.4 lakh sellers spread over 1000 cities and towns across the country. The iOS app is expected soon.