People make a beeline to buy TMC-BJP themed sarees in Kolkata

Sarees with TMC, BJP symbols digitally printed on it. Photograph:( WION )

WION Kolkata, West Bengal, India Mar 15, 2019, 09.13 PM (IST) Pooja Mehta

At a time when two arch rivals – Trinamool Congress (TMC) and the Bhartiya Janta Party (BJP) are fighting it out on the Bengal turf in the ensuing Lok Sabha polls, election-themed sarees have become a fad among women in Kolkata.

Women are making a beeline at a store in the city’s largest shopping complexes – New Market to view and purchase sarees with political party symbols on it.  

These sarees have the TMC, BJP symbols digitally printed on it and come in several fabrics and patterns, designs.

''We always come up with something new on festivals. Be it Diwali or Holi, we come up with festival-themed sarees. Since the election is our biggest political festival, we thought why not come up with election-themed sarees,'' said the shop owner of Mansa sarees.

He adds, ''People who are passing by our store are also looking at these sarees with much astonishment as they have not seen anything like this before. Curious customers are buying sarees of their choice as they are available at very affordable ranges. We have the same symbol sarees in different patterns, designs and colours, so a lot of variety is on offer.''

A customer, Shrishti Jha who was caught in a surprise said, ''Fashion is synonymous with fashion. Our political leaders are fashion icons at the same time. The beauty of democracy is that we can openly flaunt our party affiliation. We can wear the saree of our own choice and support the party we wish to vote for this election.''

The shop owner further added that sarees begin at Rs 1200 and goes up to higher ranges. ''We have received a great response so far. Not just the candidates or party supporters are buying these sarees, but a lot of general public are buying them. If someone comes up with their own design, we can customize the saree according to their choice,'' he said.