Modi government has spent Rs 4,300 crore on advertising, publicity: RTI query

WION Web Team
New Delhi, Delhi, IndiaUpdated: May 15, 2018, 07:38 AM IST

PM Modi. Photograph:(PTI)

The Narendra Modi government has spent a whopping Rs 4,300 crore on publicity since it came to power from May 2014, an agency under the Ministry of Information and Broadcasting has said in reply to an Right to Information (RTI) query.

The Bureau of Outreach Communication under the Ministry said the government spent ₹4,343.26 crore on advertising its programmes across media platforms.

This included ₹1732.15 crore on advertisements in the print media (from June 1, 2014, to December 7, 2017) and ₹2079.87 crore in the electronic media (from June 1, 2014, to March 31, 2018). A sum of ₹531.24 crore was spent on outdoor publicity (June 2014 to January 2018), it said.

Mumbai-based RTI activist Anil Galgali had sought details from the centre's Bureau of Outreach and Communication (BOC) on all spend on advertisement and publicity in all media since the present government assumed office.

The RTI replies also said that between April-December 2017 (nine-month period), the government spent Rs. 333.23 crore on the print medium alone, with the total figure of last fiscal (April 2017-March 2018) coming to Rs. 955.46 crore.

However, as per reports, the total spending of last financial year is still significantly higher than the present government's first year in office when it spent Rs. 953.54 crore in just nine months in office.

Tapan Sutradhar, Financial Advisor, Bureau of Outreach Communication, provided expenditure details on publicity campaigns from June 2014.

“Print media included newspapers, magazines, while electronic media covered TV, Internet, radio, digital cinema, SMSs etc. Outdoor publicity included posters, banners, digital panels, hoardings, railway tickets etc,” the reply stated.

The bureau was formed after merging three media units of the I&B Ministry to ensure “credible, consistent and clear communication” by various wings of the government across media platforms.