Srinagar, India

Srinagar City in Jammu and Kashmir has achieved another feat. It has been recognised as the 'World Craft City' for its arts and cultural heritage by World Crafts Council.

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This achievement celebrates the rich heritage, craftsmanship and vibrant culture of the city and marks the exemplary work of the artisans from the Kashmir valley. 

Earlier UNESCO had included Srinagar among the most creative cities of the world and now this new title will give a further fillip to the arts and handicrafts industry of Kashmir valley. 

The recognition as a World Craft City is a testament to Srinagar's longstanding tradition of excellence in handicrafts and handlooms. This acknowledgement will have a transformative impact on the sector, fostering growth, sustainability, and innovation.

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With increased global recognition, Srinagar's crafts will gain enhanced visibility on the international stage, opening up new markets and opportunities for artisans. 

"We are incredibly proud of our artisans and their remarkable contributions. Being recognised as a World Craft City is a dream come true and a motivation to continue our work with even greater passion and dedication," said Mehmood Ahmad Shah, Director Handicrafts and Handloom, Kashmir. 

The sector is likely to attract greater investment and funding, aiding in infrastructure development and introducing modern techniques while preserving traditional methods.

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Artisans will have access to advanced training programs and workshops, further honing their skills and fostering innovation in their craft. The increase in demand for Srinagar’s unique crafts is expected to boost production, leading to job creation and improved livelihoods for artisans and their families. 

This achievement is a heartfelt recognition of the extraordinary efforts of Srinagar’s artisans. Their unmatched skill, creativity and commitment to preserving traditional crafts have sustained these arts through generations and placed Srinagar on the world map.

Prime Minister Narendra Modi has shown steadfast support for Jammu and Kashmir's handicraft and handloom sector. He actively promotes the region's handicrafts by presenting souvenirs crafted by J&K artisans to world leaders, thereby enhancing global awareness and appreciation for the craftsmanship and cultural heritage of the region. 

Tourism in Srinagar is also set to benefit significantly from this recognition. The city is expected to draw more tourists interested in cultural and craft heritage, providing them with immersive experiences of the vibrant artisan communities. The city's cultural and craft heritage will attract tourists seeking authentic experiences, including visits to artisan workshops and cultural events showcasing Srinagar’s vibrant crafts. 

The city's crafts, ranging from Pashmina shawls and Kashmiri carpets to intricate woodwork and papier-mâché, reflect the region's cultural soul and artistic genius. The designation of Srinagar as a World Craft City marks the beginning of a new chapter for the city’s handicraft and handloom sector.