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Gucci trolled for selling one Sikh turban for Rs 56000, called 'cultural appropriation'

Models walking for Gucci Milan Fashion Week Autumn/Winter 2018. Photograph:( Twitter )

WION Web Team New Delhi, Delhi, India May 17, 2019, 07.47 PM (IST)

Remember when luxury label Gucci faced extreme backlash for making their male models wear turbans and walk on the ramp last year? Well, they have put those turbans on sale and each is priced at Rs 56076 (USD 800). 

Yes, one turban for that insane amount!

Ever since it has surfaced online, Sikhs from around the world have called it cultural appropriation and slammed Gucci for it. 

In one website, an online fashion store called Nordstrom is selling these Gucci turbans by calling them, 'Indy Full Turban.' The product is explained as, "A gorgeously crafted turban is ready to turn heads while keeping you in comfort as well as trademark style."

One Twitter user wrote, “Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products.”


Others too joined him.


The reactions were, however, divided as some thought that there was nothing wrong in these products and would help people who don’t know how to tie a turban and can buy readymade.