Bella Hadid vs Adidas? Supermodel reportedly planning to take legal action over ad campaign
Poster of supermodel Bella Hadid promoting Adidas sneakers.
Seems like, the controversy around the Adidas Olympics ad campaign featuring supermodel Bella Hadid is not going to end anytime soon. A day after the German sportswear brand dropped Hadid, a vocal pro-Palestinian, several reports have claimed that the model is planning to take legal action against the renowned footwear company.
According to TMZ, several sources have claimed that Bella has hired lawyers and is planning to drag Adidas to court over the ad campaign and their lack of public accountability.
The model believes that Adidas spearheaded a ''cruel and damaging'' campaign. Sources have claimed that Hadid is upset that howa company would put out a campaign that would associate anyone with a tragedy like the Munich Massacre at the 1972 Olympics ... with violence running in contrast to BH's views, as per TMZ.
Bella Hadid and Adidas controversy explained! Model hires legal team, apology letter and more
It has also been reported that the contract between Bella and Adidas has not been cancelledafterthe German company dropped her from the new campaign following the major controversy.
No official statement has been released by Gigi yet.
&im=FitAndFill=(700,400))
National Handloom Day 2026: From Alia Bhatt to Samantha Ruth Prabhu; Actresses who celebrated India's textile heritage as brides
)
The Royals enter the Doctor Who universe: King Charles and Queen Camilla beam into Commonwealth Games in TARDIS
)
Unitree Robotics targets $9 billion valuation in landmark IPO backed by DeepSeek and Tencent
)
India names 27 sites in Arunachal Pradesh
)
Bharat Bhhagya Viddhaata OTT: When will Kangana Ranaut's film stream online?
&im=FitAndFill=(700,400))
How many soldiers operate one S-400 battery?
)
Shakib Al Hasan ready to return to Bangladesh—under one condition
)
‘Fake news’: MEA rejects report claiming India sought defence pact with Israel after Pakistan, Saudi Arabia, Turkey deal
)
Rockstar to unveil GTA 6 extended look ahead of November launch
)
Russia forms Ukrainian Volunteer Spetsnaz Brigade to fight Ukraine
)
Drug-resistant fungus that hides in hair and enters bloodstream reported in 23 US states
)
Technology transfer deal boosts India's defence manufacturing ambitions
)
Border row erupts in Europe after Ceuta crossings, Spain imposes border controls on Italy
)
Morale plummets on USS Abraham Lincoln: Are US sailors reaching a breaking point? | GRAVITAS
)
'Security can't be bought with Pakistan, Turkey deal': Iran tells Saudi Arabia
)
Baba Vanga's 2026 prophecy: 2 predictions 'already came true', 3 terrifying ones remain. Details inside
)
Colombia’s new president Abelardo de la Espriella vows to ‘defeat narco-terrorists’, signals hardline shift
&im=FitAndFill=(700,400))
New Friday OTT releases (August 7, 2026): Operation Safed Sagar, Vadhandhi, Main Vaapis Aaunga- 6 movies and TV shows on Netflix, Prime Video and more
)
Squadron Leader Bhawana Kanth scripts history as Indian Air Force gets its first woman ‘Top Gun’ pilot
)
RSS says Gen Z protests reflect genuine distress
)
Trump says Iranian school bombing photos could be AI-generated - 'I don’t think...'
)
IAF officer held for sharing sensitive information in 'honey trap' case, booked under Official Secrets Act
)
Stray Kids under scrutiny? Fans react to Grammy submission silence after BTS boycott
&im=FitAndFill=(700,400))
Why the Su-30MKI doesn't need external fuel tanks to fly vast distances
)
Jugal Hansraj reunites with Shekhar Kapur after 40 years for Masoom: The Next Generation
)
New speed limits, automatic challans: Big traffic change coming to Delhi-Meerut Expressway. All you need to know
)
India officially names 27 places in Arunachal to counter China's renaming claims
)
Trump calls White House ballroom ruling a 'national disgrace' as court says Congress approval needed
)
US sanctions Iran’s crypto network after Strait of Hormuz attacks, offers $15m bounty for intel on IRGC finance
&im=FitAndFill=(700,400))
Why the Su-30MKI is one of the heaviest fighters ever built
)
Uttarakhand young innovator builds India's own flying vehicle, conducts first test flight: WATCH
)
Chilling video shows students take cover as teen opens fire at Thai school
)
Reese Witherspoon's father hospitalised after poolside incident in Nashville: Report
What's the controversy all about?
Earlier this week, amajor controversy erupted after sportswearbrand Adidas hiredBella Hadid, a vocal pro-Palestinian foran advertising campaign promoting a relaunch of classic sneakers from the 1972 Munich Olympics.
Soon after the advertisement featuring Bella was released, netizens and several pro-Israel organisations were quick to point out how the sportswear brand could hire the supermodel, who is a vocal supporter of Palestine, to promote the sneakers related to the 1972Munich Olympics.
The official social media account of the State of Israel wrote in a post on X, “Guess who the face of [Adidas’] campaign is? Bella Hadid, a half-Palestinian model who has a history of spreading antisemitism and calling for violence against Israelis and Jews.”
For those who don't know,in 1972, duringthe MunichOlympics, a barbaric incident took place when11 Israeli athletes and coaches were killed bya Palestinian terrorist group.
Adidas apology
Following the backlash, Adidas dropped the supermodel from the advertisement with an apology.
"We are conscious that connections have been made to tragic historical events -- though these are completely unintentional and we apologise for any upset or distress caused," the company said in a statement.
