Adidas saw its shares rise after marathon runner Sabastian Sawe delivered a historic performance in London, with attention quickly shifting to the company’s advanced “super shoe” technology. Sawe credited Adidas footwear after his remarkable run, fueling fresh debate over the growing role of performance-enhancing shoe innovation in elite athletics and its impact on the global sportswear market.


Adidas Shares Jump After Sabastian Sawe’s Historic London Marathon Run 

Adidas officials traveled to a remote Indigenous town in Oaxaca, Mexico, to apologize over their “Oaxaca Slip On” shoe, which closely resembled traditional huarache sandals. The move follows accusations of cultural appropriation, with Mexico’s government mediating the dispute. Adidas promises future collaboration to respect Indigenous crafts and heritage.


Adidas faces backlash, apologises to Mexican indigenous community 

Adidas officials traveled to a remote Indigenous town in Oaxaca, Mexico, to apologize over their “Oaxaca Slip On” shoe, which closely resembled traditional huarache sandals. The move follows accusations of cultural appropriation, with Mexico’s government mediating the dispute. Adidas promises future collaboration to respect Indigenous crafts and heritage.

Adidas apologizes to Indigenous Mexican town over sandal design row

Sports | World: 7 Biggest Sports Sponsorship Deals in History ft Michael Jordan, Cristiano Ronaldo, LeBron James and Lionel Messi for Adidas and Nike.

Top 7 Biggest Sports Sponsorship Deals in History

Despite a contraction in Germany's GDP, the DAX index climbs to a record high, boosted by strong Adidas performance as European stocks rise.

Germany's DAX rises despite GDP contraction, Adidas drives record high

Seems like, the controversy around the Adidas Olympics ad campaign featuring supermodel Bella Hadid is not going to end anytime soon. A day after the German sportswear brand dropped Hadid, a vocal pro-Palestinian, several reports have claimed that the model is planning to take legal action against the renowned footwear company.

Bella Hadid vs Adidas? Supermodel reportedly planning to take legal action over ad campaign

Sportwear brand Adidas has dropped supermodel Bella Hadid, a vocal pro-Palestinian, from an advertising campaign after a major controversy erupted over the reference to the 1972 Munich Olympics.

Adidas drops Bella Hadid from ad campaign following major criticism, issues apology

Athletic apparel and footwear company Adidas has landed in controversy after it chose to make pro-Palestine supermodel Bella Hadid the face of the re-released retro 1972 Olympic sneakers.

Bella Hadid becomes face of Adidas retro 1972 Olympic sneakers, Israel calls it 'egregious error’

Athletic apparel and footwear company Adidas has landed in controversy after it chose to make Palestinian supermodel Bella Hadid the face of the re-released retro 1972 Olympic sneakers. Adidas has apologized for using the face of Bella Hadid in an advertisement for its 1972 Munich Olympic sneaker relaunch. Watch in for more details!

Adidas ad featuring Bella Hadid sparks controversy, company apologises

Premium sportswear brands are seeing significant growth in China as they implement customer-centric marketing methods. This growth poses a challenge to megabrands Nike and Adidas, which already face strong competition in the country's $55 billion sportswear sector.

Premium sportswear brands thrive in China, outpacing Nike, and Adidas

Indian cricket team's official kit sponsor, Adidas, on Monday (May 6) unveiled the senior men's jersey for the upcoming T20 World Cup, scheduled to take place in the West Indies and USA in June.

Here’s why India’s T20 World Cup jersey unveiled by Adidas has only one star

The sum reportedly paid by Nike to lure the German football team away from its historic partner Adidas was "inexplicable", the CEO of the German sportswear giant Bjorn Gulden told AFP in an interview.

Nike paid ‘inexplicable’ sum to bag kit deal with Germany, claims Adidas CEO

Ahead of the Olympics, Adidas unveils a new line of footwear specifically designed for 41 different Olympic disciplines. The Paris launch event featured sponsored athletes, including climber Janja Garnbret. This shift in marketing strategy reflects a focus on catering to a wider range of sports and offering specialised footwear for each discipline.

Adidas targets broader consumer base through sports sponsorship

Germany kit controversy, Nazi symbolism: Adidas is all set to redesign the German national football side’s kit containing the number ‘4’ to avoid Nazi symbolism.

Adidas is redesigning No. 4 on German national football team’s kit ahead of Euro 2024. Here’s why

It will be the end of an era for the German football teams (men's and women's) after the national board announced it won’t be extending its deal with Adidas on Thursday (Mar 21).

German football teams to part ways with Adidas, set for new partnership with Nike starting in 2027

German sportswear giant Adidas revealed its first annual loss in more than three decades, citing challenges in the North American market and ongoing supply chain disruptions.

Adidas reports first annual loss in over 30 years amid North American sales warning

Adidas, the sportswear giant, records its first annual loss in over three decades. With North American sales plummeting and supply chain disruptions looming, the company's CEO unveils a strategy to regain momentum.

Red Sea Crisis: Adidas posts first annual loss in over 30 years

German sports goods manufacturing giant Adidas has unveiled a high-tech football that will be used in next year's European Championship and help officials with more accurate offside decisions.

Euro 2024 official match ball 'Fussballliebe' to have chip inside for offside calls. Know how it works

Bata India and Adidas, two giants in the world of footwear and apparel, are reportedly engaged in advanced talks for a strategic partnership. According to exclusive media reports, bata India and Adidas are working out the final details of a potential partnership.

Potential partnership: Bata India & Adidas

After two quarters of losses, and the breakup with Kanye West last October Adidas is now back to making profits. This came after the German sportswear giant sold off a huge inventory of West's Yeezy merchandise.

Adidas & Kanye West split last October over his anti-semitic outbursts

After being hit by two-quarters of losses and after the breakup with Kanye West last October Adidas is now back to making profits. This is after the German sportswear giant sold off a huge inventory of West's Yeezy merchandise.

Adidas books profits as it sells off Kanye West's Yeezy inventory

Manchester United signed a 900 million pound ($1.1 billion) deal with Adidas on Monday, renewing the English soccer club's partnership with its official kit supplier for 10 more years.

Manchester United reunite with Adidas in a whopping $1.1 billion deal for 10 years

Adidas has by far received over 508 million euros ($565 million) worth of orders for its very first batch of online sales of its unsold Yeezy shoes that had made with a partnership with rapper Kanye West that went sour recently.

Adidas receives orders worth $565 million for first batch of unsold Yeezy shoes

Sportswear giant Adidas garnered success in its latest online sales campaign for the unsold inventory of Yeezy shoes, with orders surpassing $565 million for the initial batch, Financial Times reported.

Adidas' Yeezy Frenzy: $565 million worth of shoes fly-off shelves

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